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Dasos launches new campaign starring Naga Chaitanya

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Introducing Dasos Cabinets, a leading interiors brand renowned for its exceptional kitchen cabinets, wardrobes, and TV units. Elevate your living spaces with our latest Television Commercial (TVC) starring the acclaimed South Indian actor, Naga Chaitanya.

Dasos new campaign starring Naga Chaitanya

Dasos Cabinets, a leading interiors brand specializing in kitchen cabinets, wardrobes, and TV units, has recently launched its latest Television Commercial (TVC), featuring the talented South Indian actor Naga Chaitanya.

The campaign, conceived by PAD, centers around the theme ‘It’s Your Right to Know,’ challenging common perceptions and practices prevalent in the fixed furniture market.

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According to the company, the TVC featuring Naga Chaitanya is part of a robust communication strategy, asserting that with Dasos Cabinets, ‘It’s Your Right to Know.’ The campaign dismisses the cliché notion of ‘You know na bro’ when considering options for kitchen cabinets, wardrobes, and TV units.

What do experts have to say about this campaign?

Dasos launches new campaign starring Naga Chaitanya
Vivek Reddy

Vivek Reddy, Co-Founder and Creative Director, PAD, said, “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”

Manoj Kashyap, Director, Dasos Cabinets, said, “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”

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Conclusion

Manoj Kashyap, Director, Dasos Cabinets, said, “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”

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