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HomeThink TankCampaign DissectionEloelo and Abhishek Malhan Redefines Love with #KunwaraDiwas

Eloelo and Abhishek Malhan Redefines Love with #KunwaraDiwas

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In a bold move to celebrate the singles in the country, Eloelo, a homegrown live social media app, has launched an anti-Valentine’s campaign in collaboration with Big Boss Fame, Abhishek Malhan, popularly known as Fukra Insaan. The company has taken a step further by filing a nationwide petition on, urging the public to support the initiative to rename Valentine’s Day to #KunwaraDiwas.

The Backstory of the #KunwaraDiwas Campaign

Saurabh Pandey, Founder & CEO of Eloelo, said, “We saw a barrage of comments and clips online by the new age Indians expressing annoyance and distress with Valentine’s Day. Singles have been calling out for their own day and celebration amidst all the noise around Couples on Valentine’s Day. We at Eloelo decided to stand by all ‘Kunwaras’ this Valentine’s and to demand for their equal rights, we have started a petition on to rename Valentine’s Day to #KunwaraDiwas.”

Abhishek Malhan’s Role

Eloelo strategically partnered with Abhishek Malhan, leveraging his popularity and influential reach to voice the callout for renaming Valentine’s Day. Abhishek, known for his humor and relatability, expressed his feelings on X(twitter) in his inimitable style.

Commenting on the association with Eloelo, Abhishek Malhan said, “ I have always advocated for love and laughter and I strongly believe nobody should feel left out on Valentine’s Day! Being single isn’t a curse, it’s a comedy of errors, and we should celebrate this day for being single also. I’m really excited to partner Eloelo and launch the petition to rename Valentine’s Day to #Kunawara Diwas.”

Campaign Promotion

Eloelo is actively promoting the campaign in various colleges of Delhi University, engaging with the young demographic directly. The company is leveraging its homegrown live social media platform, which has gained popularity since its establishment in 2020. Eloelo provides a digital third place for the new age Indian, integrating audio and video live chatrooms with interactive games and shows. Currently ranked in the Top 1 in India on the Google Play Store for Entertainment, the platform fosters connections between over 40 million users and 400K creators.

Eloelo: Past Success and Innovation

This is not the first time Eloelo has made headlines for its innovative approach to Valentine’s Day. Last year, the platform launched India’s first online reality show, Love House, which set a world record for a continuous live stream on a mobile phone, lasting for 144 hours. The show attracted 4 million views during its six-day run, with a peak concurrency of over 200k viewers. Love House also served as a unique distribution channel for the promotion of the Bollywood movie Shehzada.

Wrapping up: #KunwaraDiwas Campaign of Eloelo

Eloelo’s anti-Valentine’s campaign with Abhishek Malhan marks a significant move in redefining the narrative around Valentine’s Day, advocating for the celebration of being single. With the support of an influential personality like Abhishek, the campaign is gaining momentum across various platforms. Eloelo continues to showcase its commitment to providing a digital space for the diverse expressions and desires of the new age Indian, reinforcing its position as a leading live social media platform in the country.

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