In Sunfeast’ latest campaign, ‘Har Tiffin Ki Sweet Ending,’ Bollywood icon Shah Rukh Khan takes center stage, captivating fans with the intriguing question, “What’s in Shah Rukh’s tiffin?” This innovative campaign not only creates a buzz across social media but also highlights Sunfeast’s delicious Dark Fantasy cookies as the perfect sweet treat to conclude any meal, making tiffin time more delightful than ever.
Shah Rukh Khan reveals what’s in his tiffin in Sunfeast’ new campaign
The brand has launched its new campaign, ‘Har Tiffin Ki Sweet Ending,’ featuring Shah Rukh Khan.
Social Media Buzz
Recently, the internet was buzzing with the question, “What’s in Shah Rukh’s tiffin?” Fans of the Bollywood King know that he always brings his own tiffin to the sets. From film pages to fan pages, and even celebrities like Farah Khan Kunder, Taaruk Raina, star chef Sanjyot Kheer, popular choreographer Shehzaan Khan, and influencer Aryan Kataria, everyone took to social media to express their curiosity about the contents of Shah Rukh’s tiffin.
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The Big Reveal
While the internet speculated wildly, guessing everything from salads to biryani, SRK finally disclosed that he, like many Indians, loves to end his meal with something sweet. He revealed that his tiffin includes his favorite Sunfeast Dark Fantasy cookie. These cookies, filled with decadent molten choco creme, are his ideal post-meal dessert.
Campaign Insight
Sunfeast Dark Fantasy recognized the universal craving for a sweet treat after a meal and identified a unique opportunity to enhance the tiffin experience. While people often finish their meals with sweets at home or in restaurants, this practice is usually overlooked in lunchboxes or tiffins. Leveraging this insight, the brand introduced its latest campaign, ‘Har Tiffin Ki Sweet Ending,’ starring Shah Rukh Khan. The campaign highlights Sunfeast Dark Fantasy as a convenient and indulgent solution that fits perfectly into any tiffin.
Product Convenience
Each Dark Fantasy cookie offers a molten choco experience at the center and is individually packed for easy inclusion in lunchboxes, making every tiffin’s ending sweet and hassle-free.
What do experts have to say about this campaign?
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division, ITC, shared his excitement, “We are thrilled to unveil our latest campaign, ‘Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.
Damodaran. M, president and head of office, FCB Ulka, Bangalore added that, “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark Fantasy as the ideal fit for your tiffin’s sweet ending. Our product, in both form and taste, will complete every tiffin box that is being packed or opened across India”. The Har Tiffin Ki Sweet Ending campaign will be rolled out across various digital media platforms across the country.
Also Read: Ogilvy and Cadbury came up with Shah Rukh Khan-My-Ad – Agency Masala
Conclusion
In conclusion, Sunfeast’s latest campaign ‘Har Tiffin Ki Sweet Ending,’ featuring Shah Rukh Khan, has successfully tapped into the universal love for a sweet treat after a meal by introducing Sunfeast Dark Fantasy cookies as the perfect tiffin companion. The buzz surrounding SRK’s tiffin reveal and the strategic insight into overlooked lunchbox desserts have positioned Sunfeast Dark Fantasy as a convenient, indulgent solution that enhances the tiffin experience, making every meal’s end sweet and hassle-free.
