Adani Wilmar, an FMCG giant, has launched its latest ‘Banao Kuchh Hatke’ campaign for Fortune Soya Badi, highlighting its protein richness. This comprehensive initiative demonstrates the versatility of soya chunks, urging consumers to experiment with varied and inventive culinary choices.
Fortune Soya Badi campaign ‘Banao Kuchh Hatke’
Adani Wilmar, a prominent FMCG company, introduces its latest ‘Banao Kuchh Hatke’ campaign for Fortune Soya Chunks, renowned for its protein richness. This holistic initiative, crafted by DDB Mudra, showcases the versatility of soya chunks, urging consumers to delve into innovative culinary experiences.
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Celebrity Narration:
DDB Mudra’s campaign presents ad films narrated by esteemed personalities—renowned Indian actor and dancer Jaaved Jaaferi in Hindi, and popular former Indian cricketer Sourav Ganguly in Bengali. These films, distributed across various media platforms, aim to captivate audiences through their humor and charm.
Recipe Revelations:
The campaign films unveil unconventional recipes featuring Fortune Soya Chunks, with Jaaved Jaaferi and Sourav Ganguly adding their humorous twists while guessing the dishes. Amidst the fun, one certainty prevails: Fortune Soya Chunks deliver delightful surprises. The brand collaborates with renowned chefs to amplify the campaign’s digital presence, offering unique recipes to engage the audience.
Packaging Integration:
Fortune Soya Chunks extend the campaign’s reach through innovative packaging, showcasing ‘Hatke’ dishes and featuring QR codes that lead consumers to explore more recipes on a dedicated microsite. Additionally, the campaign’s TVC will be aired nationwide, inviting viewers to rediscover the joy of cooking at home.
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Digital Engagement:
A dedicated microsite featuring an array of unique recipes with Fortune Soya Chunks aims to inspire consumers to experiment beyond traditional dishes. This platform serves as a culinary playground, encouraging exploration and creativity in cooking.
What do experts have to say about this campaign?
Sharing his insights on the campaign, Jignesh Shah, head- media and brand, Adani Wilmar, said, “We aim to inspire consumers to create ‘hatke’ dishes using Fortune Soya Chunks across various cuisines through this campaign. We are thrilled to innovate and showcase the ways an ingredient like soya chunks can be presented in an appetizing way. We wanted to highlight unique recipes that can be created with soya chunks and the campaign film reflects the message seamlessly.”
Rahul Mathew, chief creative officer at DDB Mudra said, “The biggest challenge was to maintain the entertainment value in the film while showcasing the variety of dishes possible with Fortune Soya Chunks. Jaaved Jaaferi and Sourav Ganguly’s iconic voice added a unique touch, making this campaign truly ‘hatke’. We are hopeful that the messaging will resonate with the consumers.”
Conclusion
Adani Wilmar’s ‘Banao Kuchh Hatke’ campaign for Fortune Soya Chunks, crafted in collaboration with DDB Mudra, marks a dynamic leap into culinary innovation. Narrated by Jaaved Jaaferi and Sourav Ganguly, the campaign celebrates the versatility of soya chunks, enticing consumers to explore inventive recipes. With engaging ad films, packaging integration, and a digital microsite offering a plethora of unique culinary ideas, the campaign invites individuals to embark on a journey of rediscovery in the kitchen, inspiring creativity and delighting taste buds nationwide.
