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HomeThink TankCampaign DissectionNoise rolls out “Watch Her Shine” campaign with Taapsee Pannu

Noise rolls out “Watch Her Shine” campaign with Taapsee Pannu

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India’s leading connected lifestyle brand, Noise, has launched an inspiring campaign called “Watch Her Shine,” featuring its brand ambassador, the acclaimed actor Taapsee Pannu. This campaign aims to empower women through wearable technology, encouraging them to embrace smartwatches as stylish accessories that seamlessly blend fashion and innovation.

The “Shine by Noise” Collection

Alongside the campaign, Noise has introduced a curated collection of smartwatches called “Shine by Noise,” hand-picked for women. This collection features a range of stylish and functional smartwatches designed to cater to the diverse needs and preferences of modern women.

The Digital Film: “Watch Her Shine”

The heart of the “Watch Her Shine” campaign is a digital film showcasing the “Shine by Noise” collection. Starring Taapsee Pannu, who epitomizes the contemporary woman – confident, vibrant, and unstoppable – the film highlights how these smartwatches complement her dynamic lifestyle. It reinforces the idea that smartwatches are not just tech accessories but a means for women to exude confidence and style.

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Noise Empowering Women through Wearable Tech

The campaign’s core message is to inspire and empower women to take confident strides in their health and lifestyle journey. In today’s fast-paced world, women are increasingly invested in their well-being and fitness, constantly striving for a better lifestyle. Noise recognizes that smartwatches can be reliable companions for women on the go, helping them kickstart their wellness journey and achieve optimal results.

Personalization and Individuality

The “Shine by Noise” collection offers a range of design options, strap styles, colors, and functionalities, allowing women to express their individuality through their smartwatch choices. By integrating smartwatches seamlessly into their everyday lives as fashionable tech accessories, women can take control of their lifestyles and shine in every aspect.


Noise’s “Watch Her Shine” campaign, alongside the “Shine by Noise” collection, is a powerful statement of the brand’s commitment to democratizing technology and enabling consumers to upgrade their lives with meaningful innovation. By celebrating women’s empowerment and encouraging them to embrace wearable tech, Noise is paving the way for a future where technology and style go hand in hand, empowering women to shine brighter than ever before.

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