Godrej Expert Rich Crème holds a substantial position in the realm of hair coloring, offering consumers an optimal combination of affordability and quality. The brand recently introduced its television commercial, crafted by Lightbox, the in-house creative studio of GCPL.
What is Godrej Expert Rich Crème latest TVC ?
Godrej Expert Rich Crème’s latest TVC features a compelling narrative. Renowned for its significant presence in the hair coloring domain, the brand seamlessly blends affordability with quality. The TV commercial, conceptualized by Lightbox, GCPL’s in-house creative studio, unfolds a heartwarming story of two best friends. One playfully critiques the other for her hair color choices, yet remains steadfast and even assists in fixing it by applying Godrej Expert Rich Crème. The product’s unique formulation ensures moisturized and non-dry hair.
Also Read: Lenskart Collaborate with Mrunal Thakur and Ishwak Singh for the Exclusive Gulmarg Collection Launch
In an industry valued at around Rs 5,000 crore, Godrej Expert Rich Crème stands as a trusted and distinguished player. With a rich legacy rooted in trust and excellence, the brand sets new standards for hair coloring. It combines style with genuine care, reshaping the landscape of the Indian hair color industry.
What do experts have to say about this campaign?
Shalini Avadhani, Lead Creative Strategist – LightBox, Godrej Consumer Products Ltd (GCPL), commented on the creative aspect of the TVC, “We’ve often seen best friends travelling, partying, and having a great time in ads. But rarely have we seen them being brutally honest with each other, the way only real friends can be. Underneath this raw honesty, lies warmth and genuine care. Godrej Expert Rich Crème new campaign reflects this authenticity.”
Sharing his thoughts around the campaign, Prakhar Sharma, General Manager – Brand Equity – Hair Colours, Godrej Consumer Products Ltd (GCPL), said, “Hair colour is a high stakes category, and individuals tend to place a considerable importance on it. To ensure, they make the right choice, consumers rely excessively on the advice of their closest friends. This is much truer amongst consumers between 25-35 age brackets, on which we want to focus on. Through this campaign, our goal is to reaffirm Godrej Expert Rich Crème’s position as a brand that cares for their hair, the way their closest friends care for them.
Also Read: Shraddha Kapoor Features In MyGlamm #EatLikeAGlammGirl Campaign
Conclusion
In conclusion, brand emerges as a beacon in the dynamic landscape of the Indian hair color industry, valued at approximately Rs 5,000 crore. With its latest TV commercial, skillfully crafted by Lightbox, the in-house creative studio of GCPL, the brand not only showcases its commitment to quality but also narrates a heartwarming tale of friendship and transformation. As consumers seek a perfect balance of affordability and excellence, Godrej Expert Rich Crème proves to be a reliable choice, redefining benchmarks for hair coloring. Its legacy of trust and authenticity, coupled with a formulation that leaves hair moisturized and vibrant, positions it as a frontrunner in the pursuit of style and genuine care. In every application, Godrej Expert Rich Crème not only colors hair but paints a story of confidence and self-expression, making it an integral part of the ever-evolving narrative of personal style and care.
