Hardik Pandya introduces his brand identity alongside a premium collection of performance wear, exclusively available at FanCode Shop. The distinct logo and apparel line extend Hardik’s persona, aiming to deepen connections with fans and nurture a sense of community. The first release is now live on FanCode Shop. During the launch event in Mumbai, Pandya unveiled the stylish collection that captures his dynamic personality and athletic prowess.
Hardik Pandya partners with FanCode Shop
Hardik Pandya introduces his brand identity with a premium line of performance wear exclusively available at FanCode Shop. This brand extension, featuring a distinct logo and design, aims to deepen fan connections and foster a sense of community. The first collection is now live on FanCode Shop. The launch event in Mumbai showcased a stylish collection that reflects Pandya’s dynamic personality and athletic prowess.
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Product Details
Curated by Hardik Pandya himself, the range features his complete involvement, from design inputs to the selection of fabrics and color swatches. The collection offers both style and performance, catering to casual wear and high-intensity workouts. With lightweight, breathable, and flexible fabrics, this line ensures maximum comfort and durability, ideal for demanding fitness routines. The initial release includes t-shirts, vests, polos, shorts, and jackets. Additional drops throughout the year will introduce new designs and products, such as polos and joggers.
FanCode Shop
FanCode Shop, the merchandise and licensing division of FanCode, will manage the complete product and customer experience, including manufacturing, logistics, customer care, and marketing. Since its inception, FanCode Shop has served as the official merchandise partner for major events like the ICC Men’s T20 World Cup 2024 and ICC Men’s ODI World Cup 2023. It also offers fan merchandise for popular teams like Manchester City, Juventus, Barcelona, and PSG.
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IPL Collaborations
During the IPL, FanCode Shop managed official Mega Stores for various IPL teams, including Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, and Sunrisers Hyderabad.
What do experts have to say about this campaign?
Speaking about it, Hardik Pandya, said, “I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it!”
Yannick Colaco, co-founder, FanCode, said, “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”
Conclusion
In partnership with FanCode Shop, Hardik Pandya’s new venture into performance wear reflects his dedication to both fashion and functionality. This launch marks an exciting chapter for Pandya and his fans, as the exclusive collection offers a blend of style and performance tailored for modern, active lifestyles. With FanCode Shop’s extensive experience in sports merchandise and customer service, fans can look forward to a seamless shopping experience and a continuous rollout of innovative designs throughout the year. Whether you’re hitting the gym or sporting a casual look, Hardik’s collection is designed to keep you looking and feeling your best.
