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Hindustan Unilever shower ad became the First Indian ad to win the National Award

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Although Ogilvy has a long-standing reputation for securing accolades across prominent advertising industry award ceremonies globally, its campaign for Hindustan Unilever (HUL) named ‘The Shower’ has achieved a notable victory in the latest announcement of the 67th National Film Awards.

Award-winning Hindustan Unilever shower ad

Award Recognition

In a remarkable triumph for Hindustan Unilever (HUL), Ogilvy’s advertising prowess shines yet again with their work titled ‘The Shower’, clinching a coveted win at the prestigious 67th National Film Awards. Renowned for honoring excellence across various cinematic forms, these awards have bestowed rare recognition upon an advertising film.

Film Description and Director’s Involvement

Directed with evocative finesse by Bauddhayan Mukherji (Buddy) under his production house, Little Lamb Films, ‘The Shower’ secured the esteemed ‘Best Promotional Film’ award in the Non-Feature Films category. Reflecting on this remarkable achievement, Ogilvy India’s esteemed Chief Creative Officers and creators of the acclaimed work, Kainaz Karmakar and Harshad Rajadhyaksha, express profound gratitude.

Project Significance and Collaborative Efforts

They emphasize the deeply significant nature of this project and attribute its success to Buddy’s collaboration as the director. Addressing the critical theme of water conservation with profound sensitivity, the project’s fruition owes much to the unwavering support of HUL’s bold client team, the dedicated efforts of Ogilvy’s entire workforce, and notably, Buddy’s emotional investment, which transformed the vision into a compelling work of art deserving of this prestigious accolade.


Campaign/Film Title: The Shower

Award: National Award for Best Promotional Film (Non-Feature Film Category) – 67th National Film Awards (2019)

Client: Unilever India

Advertising Agency: Ogilvy & Mather India

Production House: Little Lamb Films

Director: Bauddhayan ‘Buddy’ Mukherji


In conclusion, the triumph of ‘The Shower’ at the 67th National Film Awards not only marks a significant milestone for Hindustan Unilever (HUL) and Ogilvy but also underscores the growing recognition of advertising as a form of cinematic art. Through the collaborative efforts of visionary directors like Bauddhayan Mukherji (Buddy), committed creative teams, and supportive clients, projects like ‘The Shower’ transcend traditional boundaries, addressing critical societal issues with emotional depth and artistic integrity. This win serves as a testament to the power of storytelling and the potential of advertising to provoke thought, inspire change, and earn accolades in the esteemed realm of Indian cinema.

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