Swiggy, the food delivery platform, has introduced a group ordering feature that enables up to 40 customers to place orders together and add multiple items to one cart. To showcase this new service, Swiggy ad has assembled a diverse lineup of influencers and meme creators for a surprising and engaging collaboration.
Bunch of meme creators in the Swiggy ad
Overview
Swiggy, the food delivery platform, has introduced a group ordering feature that allows up to 40 customers to place orders together and combine various items into a single cart. To highlight this new service, Swiggy has collaborated with an eclectic mix of influencers and meme creators for an unexpected and entertaining campaign.
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Ad Film Content
The ad film humorously addresses the common challenge of ordering food for a large group. It demonstrates how Swiggy’s Group Ordering feature can streamline chaotic group food decisions. Each meme creator adds their unique touch to the film, making it a fun and engaging watch. The film, captioned “Pathar pe pathar maare toh chingari nikalti, Swiggy pe order karne poori gang nikalti,” humorously portrays the typical dilemmas of group ordering.
Ad Highlights
The ad begins with a man asking, “Toh kya khaenge aap?” (What will you eat?), sparking a chaotic scene. Prakash Kumar, known as Puneet Superstar, demands Yakhni Pulao, while Dolly Chaiwala, who recently served tea to Bill Gates, is open to trying anything foreign. The situation escalates with Chandrika Gera, famous for vada pav and her appearance on Bigg Boss 3, and Laxmi Sharma, known for her viral “Level sabke niklenge” line.
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Additional Characters
Qureshi, who gained fame with his dance to ‘Dil vich tere liye time kadke,’ continues dancing with new lyrics. Darshan stays focused on singing, while Satvik Subramaniam offers his usual commentary. The ad takes a quirky turn with the appearance of Ganji Chudail, the viral animated character, adding an extra layer of eccentricity.
Conclusion
The ad concludes with “Kya aapke dost bhi aise hai?”—a playful nod to the chaos that ensues. Swiggy effectively promotes its group ordering feature by showcasing the entertaining behavior of these characters when they come together.
