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HomeThink TankCampaign DissectionITC Vivel's VedVidya is Reviving the Past with Sharmila Tagore and AI.

ITC Vivel’s VedVidya is Reviving the Past with Sharmila Tagore and AI.

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Remember that actress, “Mere sapno ki rani kab aayegi tu” (the queen of my dreams, when will you come?) fame diva Sharmila Tagore. How will you react if a younger Sharmila Tagore advises you on how to stay beautiful and a diva always? Sounds weird, right? But Vivel’s latest campaign has brought this scenario to life with the help of AI technology, where we can witness a younger version of Sharmila Tagore offering beauty tips in real time.

Brand David has conceptualized this unique campaign Tagore spills the beans on the secret of her everlasting beauty to her granddaughter. But wait, it’s not just any conversation. The film uses the magic of artificial intelligence to bring back Tagore’s younger self to life, revealing the secret of her beauty while endorsing ITC’s VedVidya range of bathing bars.

In a world full of artificial products, ITC Vivel has gone back to its roots to find the best that nature has to offer – the Vedas! And to showcase their premium range of bathing bars, they’ve roped in the evergreen and elegant Sharmila Tagore.

But that’s not all. In their latest TVC for the Vivel VedVidya range, they’ve brought AI technology into the mix, allowing Sharmila Tagore to get her younger self back to life and take us on a journey down memory lane. It’s like having a genie in a bottle, except instead of wishes, you get beauty tips from a younger Sharmila Tagore.

ITC Vivel has just made history by featuring veteran actor Sharmila Tagore in their latest beauty brand campaign. For the first time ever, audiences will get to see both the real Sharmila Tagore and a digitally created version of her younger self in the same ad campaign.

It’s like the ultimate throwback Thursday, except instead of cringe-worthy photos from your awkward teenage years, you get to witness the iconic Sharmila Tagore and her younger digital avatar in a never-before-seen collaboration with a beauty brand campaign from ITC Vivel.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, shared, “ITC Vivel with VedVidya heralds in a new and modern perspective of timeless beauty with ingredients inspired by ancient beauty rituals. An ideal amalgamation of technology and ancient beauty concoction in the new narrative helps us bring to life the proposition of beauty in an interesting and never seen before way. This technology enables us to re-tell the ‘old is gold’ story and still remain relevant in the beauty space today. With Ms. Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern day values.”

“These ancient beauty secrets are truly the core of timeless beauty. This innovative product and this unique storytelling journey enable access to such experiences through the everyday ritual of a bath.” said Sharmila Tagore.

Tagore added, “Beauty I believe is always a personal choice. I belong to an era where beauty was to do with the simple but the most incredible ingredients and a generational know how for skin care. These ancient beauty secrets, are truly the core of timeless beauty. I am so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in my family. I am delighted to be a part of this innovative product and this unique storytelling journey that enable access to such experiences through the everyday ritual of a bath.”

Get ready to experience the luxurious fragrances of Nargis and Kumkumadi, Nagarmotha and Bahumanjari, and Chandan and Badamam with the new Vivel VedVidya range! You can easily get your hands on these premium bathing bars on popular online platforms like Flipkart, Amazon, and ITC E-store, as well as in trade stores across India.

If you’re a die-hard Sharmila Tagore fan and have been daydreaming about reliving those “Mere sapno ki rani” moments, then the new Vivel ad is the perfect nostalgic trip down memory lane that you won’t want to miss.

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