Following the inclusion of MS Dhoni in dual roles for their debut TATA IPL 2024 campaign, JioCinema introduces Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled “TV Dekho Toh Aise.
Jasprit Bumrah and Kapil Dev features in Tata IPL 2024 campaign
JioCinema’s latest film series focuses on the Connected TV experience for Tata IPL enthusiasts who prefer digital and big-screen viewing. Following MS Dhoni’s dual role debut in TATA IPL 2024, JioCinema now features Kapil Dev and Jasprit Bumrah in two films titled “TV Dekho Toh Aise.”
These films highlight the platform’s features, shifting fans from passive to interactive viewing. Tata IPL 2024 kicks off on March 22, 2024, with Chennai Super Kings facing Royal Challengers Bangalore.
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Produced by Chrome Pictures, the films showcase banter-filled conversations between Dev and Bumrah. The first film depicts Bumrah on his mobile until Dev challenges him with a Connected TV. In the second film, they discuss the enhanced viewing experience, including 4K resolution and customizable camera angles.
What do experts have to say about this campaign ?
“While there is no doubt that India has gone digital in the way it watches the Tata IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.
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Conclusion
In conclusion, JioCinema’s innovative approach to Tata IPL 2024 viewing experience signifies a leap forward for cricket enthusiasts. With the introduction of iconic cricketers like Kapil Dev and Jasprit Bumrah in engaging films highlighting the Connected TV proposition, JioCinema not only caters to digital viewers but also enhances the experience for those preferring the big screen. The banter-filled conversations between Dev and Bumrah add a playful touch, while showcasing the platform’s myriad features, from interactive viewing options to 4K resolution. As Tata IPL 2024 kicks off with much anticipation, JioCinema stands poised to redefine how fans engage with their favorite sport, offering an immersive and personalized experience like never before.
