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Dhara Celebrating Love, Food, And Compliments with #TareefonKaTyohar Festive Campaign

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Diwali, the festival of lights, is a time of joy, togetherness, and celebration in India. It’s a moment when families come together, homes are adorned with lamps and decorations, and delicious food is at the heart of every gathering. Dhara, the edible oil brand from Mother Dairy, has embarked on a heartwarming festive campaign, #TareefonKaTyohar, that beautifully captures the essence of Diwali. The campaign emphasizes the importance of expressing gratitude and heartfelt compliments to make this festive season even more special.

Dhara Strengthening Bonds through ‘Khaane Pe Kehna’

Dhara’s campaign is an extension of their ongoing communication narrative, ‘Khaane Pe Kehna.’ This narrative centers around the idea that food has the power to strengthen bonds with loved ones. Through the #TareefonKaTyohar campaign, Dhara aims to convey a message that goes beyond the dinner table: compliments, gratitude, and appreciation can transform familial conversations into moments of joy and make our loved ones feel special.

Also Read: Top Diwali Reel Ideas For Influencers To Elevate Their Festive Content Game

The Heart of the Campaign

Conceptualized by Dhara in collaboration with DDB Mudra Group, the campaign features a Digital Video Commercial (DVC) that tells a heartwarming story. It revolves around a family coming together for a Diwali meal. The DVC emphasizes the importance of compliments and gratitude for each family member’s contributions. It beautifully portrays the power of heartfelt compliments in turning any occasion into a joyous moment.

The #TareefonKaTyohar campaign conveys the idea that when you express your appreciation and gratitude during the festive season, particularly during Diwali, you’re not only celebrating with food but also with love and kindness.

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Making Diwali More Joyful and Delicious with Dhara

The festive campaign extends to various mediums, including print, radio, and out-of-home (OOH) advertising. It aims to engage consumers throughout the festive period, encouraging them to incorporate the spirit of the campaign into their celebrations.

Manish Bandlish, the managing director of Mother Dairy Fruit & Vegetable, believes that the #TareefonKaTyohar campaign’s message is simple yet powerful: compliments and appreciation can make our loved ones feel special and enhance the festive spirit. By expressing our gratitude and acknowledging the efforts of those who prepare and serve the delicious meals during Diwali, we can make the celebrations even more joyful and delicious.

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Let’s wrap up the festive campaign of Dhara #TareefonKaTyohar

Dhara’s #TareefonKaTyohar campaign is a beautiful reminder of what Diwali is all about—family, togetherness, and the joy of sharing delicious food. It encourages us to express our appreciation and compliments, not just during this festive season but in our daily lives. As we gather around the dining table to celebrate the festival of lights, let’s not forget to make our loved ones feel special with our words and gratitude. After all, a heartfelt compliment has the power to turn any moment into a joyous one. So, this Diwali, let’s embrace #TareefonKaTyohar and celebrate with love, food, and compliments.


Agency: DDB Mudra Group

Creative: Iraj Fraz Batla, Purva Ummat, Mridul Sharma, Ankur Singh, Chetan Joshi

Strategy: Surbhi Arora, Nupur Sharma

Business: Ashutosh Sawhney, Vineet Kindra, Chirag Chutani, Avishek Prasad

Production House: Electric Dreams Film Company

Director: Aniruddha Shankar Sen

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