Campaign Overview
Laxmi Dental has rolled out a new digital campaign to spotlight its latest innovation — Illusion Aligners Teen. Tailored specifically for adolescents, this product is positioned as a modern solution for teeth straightening that caters to the unique needs of growing teens.
Digital Film & Kareena Kapoor’s Role
In the centerpiece digital film, Kareena Kapoor takes on an educational yet engaging role, encouraging teens to embrace self-confidence. She underlines the importance of appearance at every age — and how a confident smile stands out the most. Kareena presents Illusion Aligners Teen as an affordable, stylish, and comfortable choice that enables users to smile freely and proudly.
Target Audience & Product Benefits
Designed for young users aged 11 to 18, Illusion Aligners Teen offer a chic and effective alternative to metal braces. These aligners are crafted to be discreet, comfortable, and easy to wear — making them the ideal companion for teens on their smile journey. The aligners are made with BPA-free plastic featuring memory technology, ensuring gentle yet precise alignment correction over time.
Leadership Commentary
Rajesh Khakhar, Chairperson and Whole-time Director at Laxmi Dental, shared his enthusiasm about the collaboration:
“We’re excited to unveil the Illusion Aligners Teen campaign with Kareena Kapoor. Our aim is to make advanced orthodontic care more accessible and appealing to teenagers. Given how challenging traditional braces can be, we created Illusion Aligners Teen to offer a smarter, more stylish solution. This campaign seeks to resonate with teens and their families across India by showcasing the comfort, innovation, and confidence our product delivers.”
Creative Insight
Creative agency Hats On reflected on their experience with the campaign, stating:
“Collaborating with Laxmi Dental and Kareena Kapoor on this digital film was creatively fulfilling. We set out to build a compelling and relatable story that captures the hearts of young viewers and their parents. The narrative spotlights the aligners’ mix of innovation, comfort, and aesthetic appeal, firmly positioning them as the preferred choice for teens seeking straighter, confident smiles.”
Availability
Illusion Aligners Teen are now available across India and are also distributed internationally under the Illusion Aligners brand, making stylish and smart smile correction a global possibility.
Conclusion
In conclusion, Laxmi Dental’s launch of Illusion Aligners Teen marks a significant step toward transforming teen orthodontic care by combining comfort, style, and innovation. With Kareena Kapoor as the face of the campaign, the brand delivers a powerful message: a confident smile can empower young individuals to express themselves freely. Engineered with BPA-free memory plastic and designed specifically for growing users, these aligners offer a hassle-free, modern alternative to traditional braces. As the product becomes accessible across India and global markets, Illusion Aligners Teen stands out as the go-to solution for teens ready to embrace their best smiles.
