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Netflix Launched ‘Killer Soup’ With An Innovative Campaign

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In the bustling landscape of entertainment marketing, Netflix has once again demonstrated its prowess with an unconventional campaign that had the entire audience hooked on a single, mysterious question: “Killer Soup Kab Milega?” This enigma, strewn across billboards and social media platforms, marked the beginning of a unique promotional strategy for Netflix’s upcoming original show, ‘Killer Soup,’ featuring the dynamic duo of Manoj Bajpayee and Konkona Sen Sharma. Let’s dive into the details of this campaign that kept everyone on the edge of their seats, eagerly awaiting the revelation.

The Birth of a Social Media Sensation: @soupsalu

At the heart of Netflix’s inventive promotion was @soupsalu (Salauddin), a head spot boy whose journey from behind the scenes to the forefront of social media captivated audiences. The streaming giant, known for its bold and creative marketing techniques, crafted a recipe for an ‘offbeat soup-er influencer.’ Soupsalu’s Instagram profile became the canvas for a captivating challenge series, documenting his daily quest for the ultimate ‘Killer’ soup.

The Unconventional Influencer: @soupsalu

Netflix’s choice of Salauddin, a head spot boy, as the face of the campaign was a stroke of brilliance. The campaign, executed by The Rabbit Hole and amplified by YoungGun and Kofluence, defied conventional norms by showcasing a relatable figure in an unexpected role. This move aimed not only to engage the audience emotionally but also to build genuine anticipation for the upcoming show.

Also Read: Top 12 Most Anticipated Upcoming Netflix Series of 2024 Revealed

Killer Soup Kab Milega?: The Journey Unfolds

Soupsalu’s Instagram chronicles showcased his tireless pursuit of the perfect soup, experimenting with bizarre flavor combinations that intrigued and amused his growing followership. From Baingan-Lemon to Aam Panna-Lauki, each post heightened the mystery, and his followers eagerly anticipated the daily reveal of the ‘Killer’ soup.

The Campaign Peaks

The campaign took an exciting turn when Soupsalu was spotted in one post standing in front of Netflix’s office, demanding his elusive ‘Killer’ Soup. A strategically placed billboard featuring Soupsalu and the question “Killer Soup Kab Milega?” added to the city’s anticipation, creating a buzz that reached far beyond the digital realm.

Also Read: Kapil Sharma Is Back on Netflix With A New Home

The Grand Finale of Killer Soup Kab Milega?

On December 14, Netflix unveiled the grand finale through a riveting reel post on its Instagram handle. The video featured Soupsalu, Manoj Bajpayee, and Konkona Sen Sharma engaging in the tasting ritual of Soupsalu’s 46th soup flavor – Mutton-Paya. The unexpected twist came when Soupsalu spat out the soup. However, instead of disappointment, he announced that the wait for Killer Soup was over, revealing the show’s release date: January 11, 2024.


Netflix’s ‘Killer Soup’ campaign masterfully blended mystery, engagement, and anticipation, leaving everyone eagerly counting down the days to the show’s release. By turning a head spot boy into a social media sensation on a quest for the perfect soup, Netflix not only showcased its marketing ingenuity but also highlighted the changing landscape of promotional strategies in the digital age. As we await the release of ‘Killer Soup,’ one thing is clear – this innovative campaign has left an indelible mark on the minds of audiences, proving once again that Netflix knows how to keep the world guessing and craving for more.

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