Nykaa Luxe has unveiled Lisa Haydon as the face of its newest campaign, spotlighting an exclusive lineup of global beauty brands available on the platform. With Haydon at the forefront, the campaign brings a renewed focus to luxury beauty for the modern Indian consumer.
Creative & Production Details
The campaign film, directed by Shivin and Sunny, features some of the most sought-after beauty products from international brands. Renowned photographer Taras Taraporvala captured the stills, with the glam team including Loveleen Ramchandani on makeup, Hiral Bhatia on hair, and styling by Priyanka Kapadia.
Brand Perspective
A spokesperson from Nykaa shared, “Luxury beauty in India is evolving. Today’s consumers aren’t just looking for premium products—they’re seeking immersive, refined experiences. Lisa Haydon perfectly embodies the confidence and elegance of our Luxe identity. Through this campaign, we celebrate the rise of the modern beauty enthusiast and invite everyone to discover a more elevated approach to beauty, both online and in our Luxe stores across the country.”
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Lisa Haydon’s Take
Sharing her excitement, Lisa Haydon said, “To me, beauty is about confidence, authenticity, and self-expression. I’m proud to represent Nykaa Luxe—a platform that not only curates iconic global beauty brands but also redefines what luxury beauty feels like. It’s about more than just looking good; it’s about how beauty empowers you from within.”
Nykaa Luxe Brand Portfolio & Reach
Nykaa Luxe currently offers over 150 international beauty brands, including Charlotte Tilbury, Chanel, Dior Beauty, Jo Malone London, Obagi, Dr. Barbara Sturm, and GHD. With 76 physical Luxe stores across India and a strong omnichannel presence through its app and website, Nykaa Luxe ensures global beauty is accessible to discerning Indian shoppers—anytime, anywhere.
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Conclusion
In conclusion, Nykaa Luxe’s latest campaign fronted by Lisa Haydon marks a bold step forward in redefining luxury beauty in India. By pairing Haydon’s timeless elegance with a curated portfolio of the world’s most iconic beauty brands, Nykaa Luxe is not just offering premium products—it’s crafting an elevated experience that resonates with the modern, confident, and expressive Indian consumer. With its seamless omnichannel presence and a growing network of Luxe stores, Nykaa continues to set the benchmark for luxury beauty, making global glamour more accessible than ever.
