Specta Quartz, a premium Indian brand for engineered quartz surfaces, has launched a compelling new ad campaign with Gauri Khan that brings to light a rarely discussed but important topic — the hygiene and safety of kitchen countertops.
Specta Quartz X Gauri Khan
Aesthetic Appeal vs. Practical Safety
In the ad film, Gauri Khan — known for her interior design prowess and her role as a mother — draws attention to a dilemma faced by many Indian homeowners: choosing between stylish designs and hygienic materials. She powerfully sums it up: “The designer in me prefers beauty; the mother in me prefers safety.”
This duality reflects a broader conversation about whether the surfaces we admire for their visual appeal are also safe for everyday use — especially in kitchens where hygiene is non-negotiable.
NSF-Certified, Non-Porous, and Built for Indian Kitchens
Specta’s quartz surfaces are engineered to solve this very problem. They are NSF-certified, meaning they are safe for direct food contact. The non-porous nature ensures that bacteria and germs don’t seep into the surface, making them more hygienic than traditional materials like wood or marble.
Durability, ease of maintenance, and designs inspired by global aesthetics make these surfaces ideal for Indian kitchens that see intense, daily usage.
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Gauri Khan: A Voice of Design and Credibility
Speaking about the campaign, Ankit Jain, founder of Specta Quartz Surfaces, said, “Kitchen countertops are among the most used and abused surfaces in any home, and yet the conversation around their hygiene is rare. Gauri represents both creative finesse and everyday practicality, and her voice adds credibility to our mission of redefining surface choices for the modern Indian home.”
With her influence and authentic presence, Gauri Khan makes a strong case for considering not just how a surface looks — but how safe and clean it actually is.
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Conclusion: Starting a New Dialogue on Home Design
Specta’s campaign doesn’t just promote a product; it challenges a mindset. It encourages homeowners to ask: are the surfaces we admire also safe for the people we love? With this thoughtful campaign, Specta Quartz is pushing the envelope — proving that beauty and hygiene don’t have to be a trade-off.
