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HomeThink TankCampaign DissectionMake some cool friends with Tang summer campaign

Make some cool friends with Tang summer campaign

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Mondelez India introduces Tang’ Summer Break Bestie campaign, focusing on nurturing kids’ creativity. This exciting initiative offers engaging experiences for parents and children during the summer. Recognizing that kids might feel bored when friends are away, the campaign aims to redefine summer breaks with refreshing activities, ensuring a memorable and fun-filled vacation.

Tang Summer Campaign asks you to make some friends

1. Campaign Introduction

Mondelez India launches Tang Summer Break Bestie, a campaign aimed at nurturing kids’ creativity during summer. This engaging initiative promises interactive experiences for both parents and children. Recognizing the common boredom children face when friends are away, the campaign aims to redefine summer breaks with refreshing activities.

2. Unique Animation and QR Code Feature

Kids can unleash their creativity through Tang’s Summer Break Bestie campaign, featuring unique animations and QR codes on Tang packs. With over 1.25 lakh possible combinations, children can design their own bestie avatar. From pandas to astronauts, the options are limitless, sparking imaginative journeys for children and parents alike.

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3. Engaging Activities and Social Sharing

Participants can enjoy various activities with their besties, such as skipping, cycling, and jumping jacks, capturing memorable moments along the way. With the chance to win exciting prizes, parents can share these experiences on social media platforms using #TangSummerBreakBestie. Join the fun-filled adventure this summer with Tang!

What do experts have to say about this campaign?

Nitin Saini

Speaking about Tang’s creative campaign for the summer vacation, Nitin Saini, vice president- marketing, Mondelez India, said, “Summer, with its promise of freedom and fun with friends, turns into a period where children are always eager to experience moments of laughter and adventure with their friends. However, they might get separated from their buddies due to other travel plans during this crucial downtime. So, we saw an opportunity to bridge the gap and bring the perfect summer companion to life for children, which also serves as a great opportunity for them to bond with their parents during the break. With a commitment to infuse fun and excitement, we are happy to introduce the new campaign ‘Summer Break Bestie’ for the young hearts yearning for a fun-filled summertime. A child’s imagination is endless, and we are excited to see the avatars these kids will create to enjoy their summer break.”

Pranav Bhide

Pashyn Sethna and Pranav Bhide, group creative directors, Bates India added “Summer vacation means 24×7 fun. But it also means friends travelling away and boredom creeping in. So as a brand that champions kids’ break time, the challenge was to keep the fun going all summer. Tang ‘Summer Break Bestie’ is an interactive new platform for kids and parents to come together and create their virtual BFF. Using their imagination, kids can design their own characters, going up to over 1,00,000 combinations! The idea brings alive iactivities like playing, learning, dancing, reading and more, that kids can engage in throughout the summer. For the campaign, digital, social and influencer channels will spotlight this unique coming together of tech and kids’ imagination to defeat summertime boredom.”

Shekhar Banerjee

Shekhar Banerjee, chief client officer and office head, West, North & East, Wavemaker India also mentioned, “With simple and easy-to-access tech, we are enabling kids to create memorable experiences when they are locked indoors during peak summers. Objective is to drive engagement through various media touchpoints and effectively strengthen Tang’s association with summer.

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In conclusion, Tang’s Summer Break Bestie campaign not only provides a refreshing take on summer fun but also fosters creativity and bonds between parents and children. With its innovative approach of using unique animations and QR codes, kids can design their own bestie avatars, sparking endless imaginative possibilities. Through engaging activities and the opportunity to share memorable moments on social media, the campaign ensures a summer filled with excitement and joy for families everywhere. So, join Tang this summer and embark on a journey of creativity, friendship, and unforgettable experiences

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