After introducing their debut True Wireless Stereo products in India, the Moto Buds and Moto Buds, Motorola has unveiled the new campaign ‘Sound of Perfection’ album, marking a unique intellectual property venture by a mobile phone brand.
Moto Buds new campaign ‘Sound of Perfection’
Product Launch and Collaboration
Motorola debuted its inaugural True Wireless Stereo offerings in India with the Moto Buds and Moto Buds+. Alongside this launch, they introduced the ‘Sound of Perfection’ album, a unique Intellectual Property venture in the mobile phone industry. Collaborating with Spotify, they showcased the TWS buds’ remarkable audio performance.
Album Concept and Composition
The ‘Sound of Perfection’ album brought together five renowned music artists from diverse backgrounds, each contributing a track in a different language. The final track, “Haq Se,” united all artists, promising an unforgettable musical journey. Composer Clinton Cerejo orchestrated the album, featuring genres like folk, rap, and fusion, celebrating India’s cultural richness.
Artist Collaboration and Expression
Esteemed artists like Mame Khan, Harsh Likhari, Shruti Prakash, Shubhangi Kedar, and RK Adithya lent their talents to the album, showcasing India’s musical diversity. Clinton Cerejo and Bianca from Shor Police expressed their excitement, highlighting the project’s meaningful artistic connections and Motorola’s forward-thinking approach. They emphasized the collaboration’s ability to resonate with Gen Z, reflecting contemporary relevance and artistic expression.
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What do experts have to say about this campaign ?
Commenting on the new IP, Shivam Ranjan, head of marketing, APAC, Motorola, stated, “We’re excited to introduce the ‘Sound of Perfection’ initiative, a distinct intellectual property that celebrates music, highlighting the diversity and authenticity of India’s musical landscape. We are excited to take this initiative to millions of Indian consumers with the album featuring exclusively on Spotify as well as Motorola YouTube and social handles. This initiative exemplifies our commitment towards delivering the perfect audio experience through our premium moto buds and buds+ featuring Sound by Bose, Dolby Atmos, Dolby Head tracking and many more segment leading features, delivering unmatched sound quality. This launch underscores our commitment to innovation and we’re certain about delivering an engaging and sensorial audio journey to our consumers.”
“Spotify is an integral part of our listeners’ moods and moments, and many of them are always on the lookout for more immersive ways to consume audio.. The launch of the moto buds family brings an opportunity for them to consume their favourite songs and artists, powered by enhanced sound quality,” said Arjun Ravi Kolady, head of sales at Spotify India.
Commenting on the association, singer Mame Khan said, “As a musician, as a singer for me sound is the lifeline of my creations. When we got the chance to work with Motorola and the new moto buds my first idea was to create a track which touches the heart and the ear in equal ways. Being from Rajasthan and known for my folk fusion compositions I really wanted to showcase our regional flavors with the signature instruments such as Sarangi, Dholak and Kartal. Actually, this track is an invitation to our audience to plug in the moto buds and to travel to Rajasthan.”
Music composer and director of the song, Clinton Cerejo from Shor Police said, “As Shor Police, Bianca and I are really excited to bring to you this new release called “Haq Se” by our fab team at SP Force. Motorola is definitely a forward-thinking brand and we’re really happy to be associated with them on a project that truly creates meaningful artistic connections. Bianca adds on ‘Each and every artist brought something special to the table and it was special to oversee this collaboration and watch the magic unfold. SP Force aims to create current and relevant content that speaks to Gen Z in a language they can understand, and Motorola truly gave our team the wings to fly.”
Speaking on the launch, Rahul Khanna, Barcode Entertainment, founder said, “We are so humbled to have executed this for Motorola. At Barcode, we firmly believe that great work stems from exceptional collaboration. Every contributor for this IP demonstrates this ethos, making them invaluable collaborators in bringing Motorola’s vision to life. Barcode has always strived to push the envelope in Influencer marketing; Now the creation of Creator led Music IP aligned with Motorola’s vision looks visually stunning! These captivating music videos truly display the concept of Sound of Perfection for Moto Buds+.”
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Conclusion
In conclusion, Motorola’s introduction of the Moto Buds series alongside the groundbreaking ‘Sound of Perfection’ album marks a significant milestone in both technological innovation and artistic collaboration. With a blend of diverse musical genres and talents, the album not only showcases the exceptional audio capabilities of the TWS buds but also celebrates India’s rich cultural tapestry. Through this venture, Motorola not only establishes itself as a forward-thinking brand but also fosters meaningful connections within the music community, promising an unforgettable sensory experience for audiences worldwide.
