Palak Tiwari, the fresh face of Bollywood, collaborates with Kesh King anti-hairfall shampoo as its newest brand ambassador, igniting their latest campaign. Teaming up with the timeless elegance of Shilpa Shetty, who has been the brand’s advocate since 2019, they epitomize the essence of Kesh King ethos.
Palak Tiwari and Shilpa Shetty in Kesh King Campaign
Brand Ambassador Announcement:
Kesh King anti-hairfall shampoo unites the youthful spirit of rising Bollywood star Palak Tiwari with the timeless elegance of Shilpa Shetty, the brand’s face since 2019 and the ambassador for Kesh King Ayurveda Oil.
Commercial Description:
Produced by Raju Hirani Films, the latest Kesh King anti-hairfall shampoo commercial showcases an exchange between the two celebrities, accompanied by the nostalgic Bollywood melody “Ude Jab Jab Zulfe Teri.” Scheduled to air in May, the advertisement aims to leverage the influence of both endorsers through traditional media and digital platforms.
Product Availability and Pricing:
Kesh King anti-hairfall shampoo is offered in various sizes, including 5.5 ml sachet, 80 ml, 200 ml, 340 ml, 600 ml, and 1 L packs, priced at Rs 2, Rs 65, Rs 150, Rs 300, Rs 620, and Rs 849, respectively.
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What do experts have to say about this campaign?
Speaking about this new development, Priti Sureka, director, Emami, said, “Kesh King is a hair and scalp care solution brand with strong ayurvedic credentials. Over the years, the brand has effectively catered to its core TG with Shilpa Shetty as the brand ambassador. Shilpa, with her expertise in promoting healthy living through yoga, perfectly embodies the brand’s commitment to natural solutions. In-addition, we have also onboarded the very talented Palak Tiwari to appeal to today’s generation, who are seeking better hair solutions than what the current market offers, for their persistent hairfall woes. Palak Tiwari, an emerging young talent in Bollywood will supplement youthful freshness to the charming beauty of Shilpa, enhancing the brand’s messaging with a contemporary edge.”
Palak Tiwari, the latest member joining the brand wagon of Kesh King said, “India’s rich tradition of ayurveda offers holistic solutions for overall health and well-being. In today’s fast-paced and demanding lifestyle, natural remedies are essential for combating everyday challenges like hair fall. I love my long tresses, which need regular care and attention. To maintain my hair’s strength and vitality, I wholeheartedly trust authentic and reliable ayurvedic solutions like Kesh King. I am thrilled to be on board with Kesh King Anti – Hairfall Shampoo and it’s an added privilege to share the screen with the talented and celebrated Shilpa Shetty.”
Speaking about the experience, Shilpa Shetty said, “My journey with Kesh King spans around 5 years and I feel proud to be associated with this authentic ayurvedic product that has earned its loyal user base, thanks to its quality, benefits and effectiveness. I feel happy that Palak is joining me in the Kesh King/Emami family, and together, we aim to introduce these invaluable benefits of Ayurveda to today’s younger generation.”
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Conclusion
In conclusion, Kesh King strategic collaboration in latest campaign with Palak Tiwari and Shilpa Shetty underscores its commitment to excellence in combating hairfall. With a captivating commercial crafted by Raju Hirani Films, the brand not only taps into the nostalgia of Bollywood but also leverages the digital sphere to engage audiences of all ages. Coupled with a diverse range of product offerings and competitive pricing, Kesh King continues to be a trusted name in haircare, empowering consumers to embrace healthy and beautiful hair with confidence.
