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Trident Group Celebrates Unsung Heroes with “Karamyogi Ki Udaan” Campaign

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Trident Group, a leading Indian textile company, has launched a new initiative called “Karamyogi Ki Udaan” to celebrate the everyday heroes within their organization. This campaign goes beyond traditional notions of heroism and acknowledges the significant contributions of their employees, whom they call “karamyogis.”

What is a Karmyogi?

The concept of “karmyogi” translates to “a person who performs his or her duty for the sake of duty, without any expectation of reward.” The “Karamyogi Ki Udaan” campaign showcases the stories of these dedicated individuals who have overcome challenges and achieved remarkable things through their grit, resilience, and compassion.

Trident Group- Fostering an Inclusive and Empowering Community

This campaign reflects Trident Group’s commitment to building a strong and supportive work environment. By sharing the inspiring stories of their karmyogis through a series of videos, the initiative aims to:

  • Highlight the exceptional contributions of employees at all levels.
  • Showcase the impact these individuals have on their workplaces, communities, and the wider Trident family network.
  • Reinforce the company’s core values of service and dedication, embodied by the tagline “Golden Hearts, Golden Trident.”
Trident Group Celebrates Unsung Heroes with "Karamyogi Ki Udaan" Campaign

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Harshvardhan Singh Chauhan’s speaks

Commenting on the campaign, ‘Karamyogi Ki Udaan’, an Initiative by the Trident Group, Harshvardhan Singh Chauhan, CMO at Trident Group said, “The ‘Karamyogi Ki Udaan’ campaign is a celebration of the unsung heroes within the Trident community, whose dedication and selflessness embody the spirit of ‘Golden Hearts, Golden Trident’. Through these series of captivating videos, we wanted to shine spotlight on the stories of these individuals whose unwavering commitment has left an indelible mark on the community.”

Trident Group X Josh Talks- Inspiring Stories Coming Soon

In collaboration with Josh Talks, a platform focused on sharing powerful narratives, Trident Group has created a series of two-minute videos featuring the top ten chosen karmyogis. These captivating stories will be released from April 20th onwards, offering viewers a chance to be inspired by the resilience and determination of these exceptional individuals.

Trident Group Celebrates Unsung Heroes with "Karamyogi Ki Udaan" Campaign

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Varun Khera’s perspective

Commenting on the conceptualization of the campaign, Varun Khera, head of partnerships at Josh Talks said, “At Josh Talks, we strongly believe and have witnessed first-hand in the power of stories creating a ripple effect of positive change. Our collaboration with Trident Group is an opportunity to spotlight the incredible stories of their ‘karamyogis’ and elevate them as role models who are, further, going to inspire others to lead change in their own communities.”


Trident Group’s ‘Karamyogi Ki Udaan’ campaign stands as a beacon of recognition and appreciation for the unsung heroes within its community. By amplifying their stories of resilience and dedication, the initiative not only celebrates individual achievements but also fosters a culture of inclusivity and empowerment. As these narratives unfold, they serve as catalysts for positive change, inspiring others to embrace the spirit of service and compassion in their own lives.

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