Patanjali Dant Kanti, a leading dental care brand, has unveiled its latest offering, the Dant Kanti Fresh Active Gel. To promote this new product, Bollywood celebrities Tiger Shroff and Tamannaah Bhatia star in the #FullFullFresh TVC. With a focus on cooling and freshness, the new gel aims to transform the toothpaste industry by combining modern needs with Ayurvedic ingredients.
Patanjali: Revolutionizing Toothpaste with Ayurveda
Patanjali has long been a pioneer in bringing Ayurveda back to Indian households, and the Dant Kanti Fresh Active Gel is another step in that direction. This new product is enriched with natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper. These ingredients are known for their effectiveness in providing long-lasting freshness, making the gel a unique addition to the toothpaste market.
Patanjali Capturing Freshness with #FullFullFresh Campaign
The #FullFullFresh campaign, featuring Tiger Shroff and Tamannaah Bhatia, targets the youth market with a vibrant and energetic approach. The TVC shows the stars grooving to a catchy jingle, encapsulating the essence of freshness and energy. The campaign aims to inspire young individuals to adopt better oral care habits and integrate the refreshing qualities of mint into their daily routines.
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Encouraging a Fresh and Healthy Lifestyle
Understanding the fast-paced lifestyle of today’s youth, the FullFull Fresh campaign promotes the idea of staying fresh and active throughout the day. The mint crystals in the Dant Kanti Fresh Active Gel provide up to 12 hours of freshness, helping users maintain their energy levels and confidence. The campaign message emphasizes the importance of oral hygiene and its impact on overall well-being.
Endorsement by Tiger Shroff and Tamannaah Bhatia
Speaking about the campaign, Shri Ram Bharat Ji, CMD of Patanjali, expressed his excitement about having Tiger Shroff and Tamannaah Bhatia as brand ambassadors. He stated, “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles have breathed a ‘full-full freshness’ to the ad commercial.”
Conclusion
With the launch of Dant Kanti Fresh Active Gel, Patanjali continues to innovate in the dental care sector by merging the traditional Ayurvedic wisdom with modern needs. The #FullFullFresh campaign not only highlights the benefits of the new gel but also encourages the youth to embrace a fresh and healthy lifestyle. With trusted Bollywood stars Tiger Shroff and Tamannaah Bhatia leading the charge, Patanjali is set to make a significant impact on the toothpaste market.
