YES SECURITIES, a wholly owned subsidiary of YES BANK, has launched its bold and refreshing new campaign ‘Invest Karo Apne Style Se’, conceptualized by Gozoop Creative. This initiative reimagines the investing journey as a deeply personal experience—one that reflects an individual’s unique style, preferences, and financial aspirations. At the heart of this campaign lies OMNI, YES SECURITIES’ innovative trading platform, designed to empower investors to take control of their financial goals, in their own way. Launched on March 18th, 2025, OMNI is a powerful response to a new era of personalized finance.
Campaign Philosophy
The central theme of ‘Invest Karo Apne Style Se’ emphasizes that investing shouldn’t be treated as a one-size-fits-all model. Just as individuals express themselves through hairstyles or fashion choices, the campaign encourages them to approach investments with the same sense of identity and customization. By aligning investment strategies with personal risk appetites, goals, and financial preferences, YES SECURITIES is reshaping the perception of wealth creation—from a transactional process to one of self-expression.
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Creative Execution
The campaign comes alive through two distinct digital video commercials:
- The Barber (Hairstyle Persona): This film cleverly likens one’s investment style to their grooming preferences, whether it’s curls, dyed streaks, or edgy cuts—each symbolizing a unique financial approach.
- The Designer (Dressing Style Persona): Here, fashion becomes a metaphor for investing. As each outfit reflects personal taste, so too should every investment decision reflect individuality and intention.
Both videos deliver a compelling narrative that connects visual style with financial behavior, reinforcing the message: “Your Style, Your Strategy.” These stories will unfold across digital and broadcast platforms, meeting audiences where they spend most of their time—online.
Voices Behind the Campaign
Amit Bhandare, Head of Marketing & Corporate Communications at YES SECURITIES, shares,
“In an era where personalization is the norm, we believe every investor deserves a journey that mirrors their individuality. With OMNI, we’re not just offering a tool—we’re offering a personalized experience that gives users freedom, flexibility, and control over how they invest. This campaign is a reflection of our belief that investing should be as unique as the people doing it.”
Prardhana Chillarige, Creative Director at Gozoop Creative, adds,
“Our creative insight was rooted in human behavior—people already personalize their music, skincare, and fashion. So why not their finances? We chose the metaphor of personal style to breathe emotion and relatability into a category that often feels cold and complex. It’s not just a campaign—it’s a mindset shift.”
Cultural Relevance
The campaign taps into a growing trend among younger investors who are seeking intuitive, customizable, and empowering financial platforms. Rather than dictating rigid pathways, today’s audience wants freedom—to align their money with their goals, beliefs, and identity. With ‘Invest Karo Apne Style Se’, YES SECURITIES boldly champions this shift, positioning OMNI as a dynamic tool that adapts to the investor, not the other way around.
Conclusion
With ‘Invest Karo Apne Style Se’, YES SECURITIES isn’t just launching a campaign—it’s introducing a movement. One that mirrors today’s cultural and financial realities. By pairing personal aesthetics with investing behavior, the campaign breaks traditional finance norms and invites users to shape their financial future their way. Through OMNI, YES SECURITIES has created a platform that brings autonomy, personalization, and empowerment to the forefront of investing—ensuring that every portfolio is as distinct as the person behind it.
