Philips Domestic Appliances has rolled out its latest Air Fryer campaign in collaboration with Ayush, the viral internet personality famous for hilariously mispronouncing croissant as “Prashant.”
Strategic Collaboration
Capitalizing on Ayush’s online popularity, Versuni has partnered with him to spotlight the versatility of the Philips Air Fryer range. The idea: if Ayush can bake a croissant—or “Prashant”—anyone can, thanks to the simplicity of the appliance.
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Campaign Execution
In the digital film, Ayush attempts to bake a croissant using the Philips Air Fryer while also trying to master its correct pronunciation—with a little help from an AI assistant. The video cleverly blends humor with product functionality, proving that air fryers are more than just trendy—they’re transformational tools for everyday kitchens.
Brand Statement
Pooja Baid, Chief Marketing Officer at Versuni India, shared her thoughts:
“At Versuni, we’re focused on reimagining daily cooking. Our collaboration with Ayush is not just playful—it reflects the empowering nature of the Philips Air Fryer. Whether you’re baking a perfect croissant or experimenting with snacks, this appliance brings convenience, creativity, and joy to your kitchen.”
Conclusion
In a delightful blend of humor and innovation, Philips Air Fryer’s latest campaign with Ayush brilliantly captures how everyday cooking can be both fun and effortless. By turning a viral moment into a marketing masterstroke, the brand not only reinforces the Air Fryer’s versatility but also connects with a digital-first audience in a refreshingly relatable way. Whether you’re baking a croissant—or a “Prashant”—Philips proves that great cooking is just an air fryer away.
