In anticipation of International Women’s Day on March 8th, Prega News, the renowned pregnancy test kit brand from Mankind Pharma, has launched a compelling video campaign titled #SheCanCarryBoth. The campaign, released in the lead-up to the global celebration, focuses on acknowledging and celebrating the remarkable women who successfully juggle their professional and personal responsibilities.
Prega News Women’s Day Campaign
The Protagonist of #SheCanCarryBoth Campaign– Meenal:
The heart of the campaign revolves around Meenal, portrayed by acclaimed actress Pooja Gor. Meenal is depicted as a dedicated teacher navigating the final weeks of her pregnancy. Despite her physical condition, Meenal remains steadfast in her commitment to her students’ education. The character selflessly provides additional classes and support to 12th-grade students who are struggling to pass their upcoming board exams.
A Story of Resilience:
The video beautifully captures Meenal’s resilience in the face of societal expectations. While other school staff may have dismissed students who are failing exams, some even suggesting that Meenal should prioritize her unborn child, she persists because, to her, these students are also her children. The narrative skillfully weaves the challenges faced by women in balancing professional expectations and personal duties.
Joy Chatterjee shares Campaign Objectives:
“With #SheCanCarryBoth, we wanted to showcase an inspiring woman who embodies strength, compassion and purpose in playing her dual roles as an educator and mother-to-be,” said Joy Chatterjee, Associate Vice President, Sales and Marketing Head of Mankind’s Consumer Business Unit. “Meenal’s story reflected the quiet struggles of women everywhere who balance professional expectations and personal duties with grace.”
Also Read: The Top 20 Ad Campaigns in India: Memorable Narratives and Moments
Prega News Empowering Women in the Workplace:
According to a Quint report, around 50% of working women continue to work through their pregnancy with unwavering commitment. Aligning with this sentiment, #SheCanCarryBoth reinforces Prega News’ commitment to celebrating and empowering women across India. This resonates particularly with Mankind Pharma, which boasts a substantial number of women employees in its workforce.
Championing Gender Equality:
The campaign emphasizes gender equality by portraying an inspirational woman thriving in both her career and family life. Joy Chatterjee highlighted Mankind Pharma’s dedication to creating positive social change and progressive values. The #SheCanCarryBoth video stands as a testament to Mankind Pharma’s commitment to promoting diversity, inclusion, and the advancement of women across India.
Entertainment, Inspiration, and Social Impact:
With its blend of humor, emotion, and insight, the #SheCanCarryBoth video aims to entertain and inspire viewers while addressing important social issues. As India’s leading pregnancy test kit brand with an 85% market share, Prega News is well-positioned to raise awareness on women’s empowerment and equal access to opportunities.
Moving Forward:
As Prega News expands into the complete neonatal and maternity care market, the #SheCanCarryBoth video serves as the latest initiative aligned with their commitment to promoting diversity, inclusion, and women’s advancement across India. The campaign reflects not only the brand’s leadership in the market but also its dedication to fostering positive societal change.
Conclusion:
In conclusion, Prega News’ #SheCanCarryBoth campaign is a poignant celebration of women’s strength, resilience, and ability to balance multiple roles. By bringing to light the challenges faced by women in the workplace and at home, the campaign contributes to the ongoing dialogue on gender equality, encouraging positive social change. As we approach International Women’s Day, let us reflect on and celebrate the inspiring stories of women like Meenal, who embody the spirit of #SheCanCarryBoth.
