Salesforce has officially launched the second phase of its partnership with Rahul Dravid, the former head coach of the Indian Men’s cricket team. Centered around Agentforce—an AI-powered solution tailored to transform sales, service, and marketing—this campaign aims to position Salesforce as the go-to growth engine for businesses of all sizes in India. With Agentforce, brands can offer smarter, seamless, and AI-driven customer experiences while enhancing engagement with current clients.
Campaign Continuity & Brand Promise
This initiative builds on the momentum of last year’s successful “Growing with India” campaign, Salesforce’s first major brand push in the Indian market. Reinforcing its core message—We help Indian businesses grow—the Agentforce campaign highlights Salesforce’s commitment to understanding the unique needs of Indian enterprises and delivering real, measurable outcomes through continuous innovation.
Creative Concept & Films
At the heart of the campaign are two engaging digital films where Rahul Dravid takes on business-centric avatars—one as a motorcycle dealership owner and the other as a resort manager. These relatable scenarios showcase how Agentforce helps businesses create deeply personalised customer journeys, act autonomously through AI, and ultimately deliver customer delight across touchpoints.
Integrated Activation Strategy
The digital-first campaign will be amplified through a powerful 360° marketing rollout. This includes out-of-home placements in office complexes and tech parks across Mumbai, Delhi, and Bangalore; full cab branding on 1,000 cabs per city; branded bus wraps in Bangalore; a series of print ads; and high-impact LinkedIn engagement. A standout feature will be the mixed-media storytelling format that combines print and animation, offering a more immersive and interactive viewer experience.
Campaign Objective & Product Focus
Set against everyday business backdrops, the campaign aims to resonate with decision-makers by showcasing how Agentforce drives real AI-powered transformation across functions. Whether in sales, service, or marketing, Agentforce empowers companies to act smarter, connect better, and grow faster—powered by the strength of intelligent automation.
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Rahul Dravid’s Quote
“Whether on the field or in business, success comes from consistency, adaptability, and strategy,” said Rahul Dravid. “That’s exactly what makes Agentforce such a game-changer. It empowers brands to elevate their performance across customer touchpoints with clarity and trust. I’m excited to continue my journey with Salesforce in helping Indian businesses grow smarter and stronger.”
Salesforce India’s Perspective
Nipun Sharma, Senior Director – Marketing, Salesforce India, stated: “This campaign is a bold step in strengthening our commitment to Indian enterprises. Agentforce isn’t just another solution—it’s a result of our deep-rooted understanding of what businesses need to grow sustainably. With Rahul Dravid’s ethos of precision and trust aligning perfectly with our values, we’re confident in empowering brands to achieve sharper, smarter customer success.”
Creative Agency Quote
Sambit Mohanty, Creative Head (North & South), McCann, added: “When Salesforce returned to us for Phase Two, we knew the bar was high. Agentforce gave us a chance to show how even B2B campaigns can be emotionally engaging and creatively bold. With Dravid bringing authenticity and relatability, we were able to humanize cutting-edge technology in a witty, memorable way.”
Conclusion
The Agentforce campaign marks a powerful evolution in Salesforce’s brand journey in India, blending AI-driven innovation with human-centered storytelling through the iconic presence of Rahul Dravid. By showcasing real-world applications of Agentforce in relatable business settings, the campaign reinforces Salesforce’s promise to be a trusted growth partner for Indian enterprises. With a digital-first, multi-platform approach and a focus on personalised, autonomous customer engagement, Salesforce continues to redefine how businesses in India can scale with intelligence, confidence, and a clear vision for the future.
