Ferrero India, a subsidiary of the Ferrero Group and maker of sweet-packaged products, has launched a new brand film for Tic Tac. This campaign, featuring brand ambassador Ranveer Singh and renowned Indian rapper Chaitanya Sharma, also known as SlowCheeta, known for his roles in films like Maidaan, Gully Boy, and Brahmastra, aims to captivate the youth with its vibrant and refreshing theme.
Ranveer Singh and SlowCheeta in the new TicTac ad
Tic Tac, the confectionery brand of Ferrero India (a division of the Ferrero Group), has unveiled a new brand film. This campaign features Ranveer Singh as the brand ambassador and includes Indian rapper Chaitanya Sharma, known as SlowCheeta, recognized for his roles in movies like Maidaan, Gully Boy, and Brahmastra.
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Campaign Details
The film showcases Ranveer Singh dancing to the ‘VIBE Mera Fresh’ song, created by SlowCheeta. Through this collaboration, Tic Tac aims to resonate with the Indian youth.
Strategy
Tic Tac’s campaigns are strategically designed with India’s youth in mind. The current generation is enthusiastic about creating feel-good moments and has a strong connection to music, making this campaign an ideal way to engage them deeply.
Brand Messaging
This segment enhances moods and creates refreshing moments, much like Tic Tac fresh mints, which bring positive vibes anytime, anywhere.
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Film Description
The digital film begins with Ranveer Singh enjoying a RAP song by SlowCheeta. Wearing jumpsuits in the vibrant colors of Tic Tac flavors, Ranveer’s energy stands out. The rap uses cool, youthful language like “drip max,” “waddup bro,” and “yo yo vibe kya hain aaj,” making it engaging and relevant for young consumers. The ‘VIBE Mera Fresh’ song includes a ‘Vibe-Check,’ highlighting how Tic Tac keeps the mood lively and fresh.
Digital Campaign
The #VIBEMeraFresh digital campaign will be promoted across major social and digital platforms.
What do experts have to say about this campaign?
Commenting on the campaign, Zoher Kapuswala, marketing head, Pills & Gums, Ferrero India said, “Tic Tac is a youth-oriented brand and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser Ranveer Singh is the perfect choice for us with his dynamic presence, along with SlowCheeta who a favourite among the Gen Z is, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘VIBE Mera Fresh,’ that will help them feel upbeat and trigger positive Vibes.”
Conclusion
In conclusion, Tic Tac innovative campaign, featuring the dynamic duo of Ranveer Singh and SlowCheeta, encapsulates the brand’s commitment to connecting with the vibrant youth of India. By leveraging the power of music and the energetic personas of its endorsers, Tic Tac effectively creates an engaging and refreshing narrative that resonates deeply with young consumers, ensuring that the #VIBEMeraFresh campaign will leave a lasting impression across digital platforms.
