Publicis India, part of the Publicis Groupe, has launched an innovative new campaign for Enamor, one of India’s leading lingerie brands. The “Fabulously Futuristic” campaign celebrates the modern, active woman and highlights the advanced features of Enamor’s “Innovations” line. This series of digital films breaks away from traditional lingerie advertising, showcasing the power and grace inherent in everyday activities.
A Fresh Take on Lingerie Advertising
The “Fabulously Futuristic” campaign is a collection of six digital films, each focusing on a specific product from Enamor’s “Innovations” line. These films highlight the unique features of each garment, such as flexibility, breathability, eco-friendly fabrics, gel-filled cups for superior comfort and support, and cooling support with N9 temperature control technology.
Celebrating Strength and Beauty
The films portray women engaging in activities that embody strength and beauty, integrating the product range seamlessly while showcasing the benefits of each piece. By choosing art forms like ballet and aerial yoga, the campaign beautifully demonstrates how the cutting-edge technology in Enamor’s bras supports women’s bodies and their dynamic lifestyles.
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Crafting Narratives that Empower
Publicis India’s narrative expertise aligns perfectly with Enamor’s vision of showcasing “Innovation” in a beautiful and inspiring way. This campaign is a testament to the agency’s ability to empower brands and consumers, creating a deeper connection.
The Vision Behind the Enamor Campaign
“Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future,” said Shitu Patil and Aman Mannan, joint national creative directors, Publicis India.
A Celebration of the Enamor Woman
The campaign is designed to resonate with the free spirit of the Enamor woman as she moves into a fabulous future. The music and movements in the films are a celebration of her strength and beauty, emphasizing the freedom and comfort provided by Enamor’s innovative lingerie.
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Enamor Campaign: Addressing Essential Concerns
The campaign itself comes from a basic human truth, says Sandra Daniels, SVP of marketing, Enamor. “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”
Conclusion
With the “Fabulously Futuristic” campaign, Enamor and Publicis India aim to address the essential concerns of women, allowing them to have the best lingerie experience possible. By focusing on innovation and the unique needs of modern women, this campaign empowers women to explore and experience their most fabulous selves.
Team Credits
- CEO: Paritosh Srivastava
- Group chief strategy officer: Snehasis Bose
- Managing director: Oindrila Roy
- National creative directors: Aman Mannan & Shitu Patil
- EVP & business head: Prachi Bali
- Vice president: Amrita Chakraborty
- Brand strategy director: Riya Bhaskaran
- Associate creative director: Aavrutti Sharma
- Creative Team: Manasi Deorukhkar, Tanishka Singh, Shilpa Potekar, Kimberly Dmello, Vaishnavi Kamath
- Account management: Esha Panchal
- Vice president: Alisha Furniturewalla
- Creative director: Delna Shroff
- Brand partner: Pankti Pathak
- Associate brand director: Abigail Pashana
- Creative supervisor: Astha Saxena
- Sr. art director: Mayuri Chavan
- Copywriter – Shirley Tayshete
- Production house: Citruz Fashion Networks
- Director & DOP: Ross Hillier
- Executive producers: Athreyas ‘Max’ Aknur & Sunil Lade
- Editor: Daniel Duval
- DA: Shaunak Vyas
- Music composer: David Houston
- Photographer: Justin Polkey
