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Zepto partners with Reverie Language Technologies to localize its rider app across languages

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Zepto, an Indian quick-commerce firm, has collaborated with Reverie Language Technologies, an AI-driven language technology platform, to localize its Zepto rider app, enhancing communication with delivery partners.

Zepto X Reverie langauge technolgise collab for rider benefits

Introduction:

Zepto, an Indian quick-commerce company, has partnered with Reverie Language Technologies, an AI-powered language technology platform, to localize its Zepto rider app, improving communication with delivery partners.

Localisation Details:

This initiative enhances accessibility for delivery partners nationwide. The app is now localized in Hindi, Telugu, Kannada, Tamil, Marathi, and Bengali, addressing linguistic challenges and embracing India’s diverse languages.

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Impact on Delivery Partners:

Delivery partners increasingly favor the localized app in their native language, reflecting successful adaptation. This has boosted engagement with additional features like referral schemes and loyalty programs, enhancing partner retention and satisfaction.

Phased Approach:

Localisation is being phased across app modules, focusing on comprehensive coverage of regional languages. This approach helps Zepto gauge adoption and impact, particularly among new delivery partners embracing their native language.

What do experts have to say about this campaign?

Shubham Agarwal

Shubham Agarwal, senior product manager, Zepto, highlighted the essence of this partnership, stating, “Our delivery partners, who often speak local languages, find it challenging to navigate an English-dominated digital landscape. By localising our rider app into native languages, we aim to make it more intuitive and user-friendly for them. This change is already seeing greater adoption among Zepto’s newly onboarded delivery partners. This decision to localise the rider app comes from a deep understanding of our delivery partners’ needs. Navigating the app in their native language empowers them and streamlines the delivery process, ensuring our commitment to speedy delivery is met without compromise.”

“Reverie’s advanced, superior quality Neural Machine Translation (NMT) and Transliteration outputs, coupled with its responsive and supportive team, made it the ideal partner for our app localisation initiative,” he added.

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Conclusion

In conclusion, Zepto’s collaboration with Reverie Language Technologies to localize its rider app represents a significant step towards enhancing communication and accessibility for delivery partners across India. By addressing linguistic diversity through localized interfaces in six major Indian languages, Zepto not only improves user engagement but also underscores its commitment to supporting and empowering its delivery network. This strategic initiative not only fosters better user experiences but also sets a precedent for inclusive digital solutions in the fast-evolving quick-commerce sector.

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