Introducing the newest campaign from myTrident, featuring the dynamic brand ambassador Kareena Kapoor Khan alongside the legendary Sharmila Tagore. This partnership showcases the graceful and sophisticated bond between a mother-in-law and daughter-in-law, representing a refreshing departure from conventional brand narratives.
Sharmila Tagore and Kareena Kapoor Khan in myTrident campaign
Campaign Introduction:
Presenting myTrident’s latest campaign featuring the captivating brand ambassador Kareena Kapoor Khan alongside the iconic Sharmila Tagore. This collaboration shines a spotlight on the graceful and harmonious relationship between a mother-in-law and daughter-in-law, offering a refreshing departure from conventional brand narratives.
Television Commercial Details:
The campaign unveils a television commercial crafted by Dharma 2.0, led by Punit Malhotra, showcasing the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. Set in the sanctuary of their home, the duo indulges in the opulence and comfort provided by myTrident’s premium home essentials. This collaboration not only celebrates their innate charm but also underscores myTrident’s commitment to impeccable design, beauty, and craftsmanship.
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Product Range Highlights:
myTrident’s extensive range of meticulously crafted products aims to elevate every corner of the home, ensuring that each member of the household finds solace and sanctuary within its offerings. From luxurious bedding to elegant home decor, myTrident promises to enhance the living experience with its premium essentials.
Audience Engagement:
This campaign is poised to resonate with audiences nationwide, encouraging them to embrace the beauty of familial bonds and create homes that reflect love and harmony. It unfolds across various platforms, including leading television channels, digital media outlets, and social media platforms, ensuring widespread exposure.
Marketing Strategy:
Strategic partnerships with esteemed premium and luxury platforms amplify the brand’s message, reaching discerning audiences effectively. Following the digital rollout, an out-of-home campaign will sweep across the North and West regions, captivating audiences with its creativity and impactful messaging.
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What do experts have to say about this campaign?
“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics”, says Neha Gupta Bector, chairperson, myTrident.
“Working with Sharmila Tagore, for this campaign has been a deeply fulfilling experience. Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign”, said Kareena Kapoor Khan.
Conclusion
In conclusion, myTrident’s latest campaign featuring Kareena Kapoor Khan and Sharmila Tagore marks a significant departure from traditional narratives, spotlighting the harmonious relationship between a mother-in-law and daughter-in-law. With a television commercial produced by Dharma 2.0, the campaign celebrates the duo’s innate charm while emphasizing myTrident’s commitment to impeccable design and craftsmanship. Positioned to resonate nationwide, the campaign encourages audiences to embrace familial bonds and create homes reflective of love and harmony. Supported by strategic partnerships and a comprehensive marketing strategy, myTrident aims to elevate living experiences through its premium home essentials, ensuring widespread engagement across various platforms.
