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HomeThink TankCampaign DissectionSidharth Malhotra Launches BOLD Quest Collection of Movado in India

Sidharth Malhotra Launches BOLD Quest Collection of Movado in India

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Movado, the renowned Swiss watchmaker with a rich heritage dating back to 1881, has launched its latest collection, BOLD Quest, in India. The campaign features brand ambassador Bollywood actor Sidharth Malhotra.

Movado: BOLD Quest collection

The BOLD Quest collection draws inspiration from Movado’s 1970s archives, reinterpreting classic designs with a contemporary, future-oriented approach. The campaign video featuring Sidharth Malhotra showcases this perfectly, with the actor sporting the new timepieces amidst a backdrop of vibrant city lights.

BOLD Quest collection: A Blend of Tradition and Modernity

The BOLD Quest collection boasts a 40mm Swiss-made case and a sleek, brushed integrated bracelet, reminiscent of Movado’s iconic 1970 Astronic watch. The design incorporates the brand’s signature single dot at twelve o’clock, symbolizing both the sun at high noon and the pinnacle of design.

Watch the campaign video:

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Xavier Gauderlot’s perspective

Xavier Gauderlot, President International at Movado Group Inc. says, “I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook. The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.”

Sidharth Malhotra: The Perfect Brand Ambassador

Movado selected Sidharth Malhotra as the face of the BOLD Quest campaign due to his ability to bridge the gap between classic and contemporary styles. This quality aligns perfectly with the collection’s design philosophy.

A Versatile Timepiece for Every Occasion

The BOLD Quest collection is designed to be a versatile accessory, suitable for any occasion. It seamlessly blends traditional elements with modern design, creating a sophisticated and elegant look. The Movado campaign captures this versatility with a fresh and stylish “Moving in Motion” theme.

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Sidharth Malhotra’s Take on the Collection

Actor Sidharth Malhotra says, “As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection. The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”


In conclusion, the Movado BOLD Quest collection offers a unique blend of heritage and innovation, making it a perfect fit for the Indian watch enthusiast. With its timeless design and versatile appeal, the BOLD Quest is sure to become a coveted accessory. The partnership between Movado and Sidharth Malhotra further strengthens the collection’s impact, solidifying its position as a symbol of classic elegance meeting contemporary style.

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