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HomeThink TankCampaign DissectionSamsonite’s #TestedLikeSamsonite campaign Rolls Out New Film with Ghazal Alagh and Chef...

Samsonite’s #TestedLikeSamsonite campaign Rolls Out New Film with Ghazal Alagh and Chef Garima Arora

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Samsonite, a renowned travel solutions brand, has recently launched a compelling addition to its ongoing campaign, ‘Tested Like Samsonite.’ This campaign not only celebrates the brand’s legacy of excellence spanning over a century but also highlights the durability and resilience of its products. The campaign features influential personalities pushing the boundaries of travel solutions, symbolizing perseverance and strength.

Samsonite’s New #TestedLikeSamsonite Campaign

Durability Redefined with Mamaearth’s Ghazal Alagh

In the fourth video of the Tested Like Samsonite series, Ghazal Alagh, Co-founder & CEO of Mamaearth, emerges as a beacon of resilience. Alagh reflects on the challenges of the industry and draws parallels between those challenges and the durability of her trusted Samsonite products. Through an intense impact and pressure test on the Cubelite series, Alagh demonstrates the remarkable rebound and ability of Samsonite luggage to withstand the rigors of travel. This segment serves as a testament to the brand’s commitment to strength and reliability.

Chef Garima Arora’s Endorsement

The campaign’s next video features Chef Garima Arora, a renowned culinary expert, showcasing the strength and toughness of Samsonite’s EVOA series in the heart of the kitchen. Arora subjects the luggage to extreme impact tests, including cracking nuts on top of it and using it as a chopping board. Through these challenges, she highlights Samsonite’s commitment to crafting luggage with robust materials, designed to endure demanding impacts. The EVOA series emerges unscathed, reinforcing the campaign’s message that Samsonite products are indeed #TestedLikeSamsonite.

A Diverse Lineup: Reflecting Commitment to Talent

The campaign features a diverse lineup of influential individuals, including Karun Chandhok, Milind Soman, Sania Mirza, and Vidyut Jammwal. This diverse representation reflects Samsonite’s commitment to recognizing and celebrating talent across various fields, underscoring the brand’s dedication to diversity in achievements.

The 6-part video series not only showcases the challenges each individual overcomes in their journey but also emphasizes Samsonite’s commitment to world-class products and innovation in the travel industry. Displayed across various mediums, including digital platforms, outdoor spaces, and social media networks, the campaign aims to inspire and ignite resilience among its audience.

Anushree Tainwala, Executive Director – Marketing, emphasizes, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. ‘Tested Like Samsonite’ is a celebration of resilience and quality. Our campaign captures the essence of Samsonite – durability and resilience. The purpose of the campaign is to ignite inspiration among our audience while underscoring our commitment to excellence.”

Let’s wrap up: Samsonite’s New #TestedLikeSamsonite Campaign

Samsonite’s ‘Tested Like Samsonite’ campaign is more than just a promotional effort. It embodies the enduring spirit of creativity within the brand and stands as a symbol of strength and durability. As the campaign continues to unfold, it reinforces Samsonite’s commitment to offering world-class products that redefine the boundaries of innovation in the travel industry. So, the next time you travel, remember, choose a brand that has been #TestedLikeSamsonite.


Campaign Details:
Brand: Samsonite
Campaign Name: #TestedLikeSamsonite

Original campaign
Agency: Lowe Lintas
Production House: Flying pigs
Director: Bharat Sikka

For Social media influencer campaign
Agency: Social Beat
Production House: Magix Engage
Director: Chinmay Deshpande

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