Dalmia Cement is undergoing a strategic rebranding with its latest campaign ‘RCF Strong toh Ghar Strong’ featuring Brand Ambassador Ranveer Singh. This customer-centric approach aims to educate home builders and contractors about selecting the appropriate cement, employing proper usage techniques, and adhering to optimal construction practices for achieving their ideal homes.
Ranveer Singh features in Dalmia Cement new campaign
Dalmia Cement is undergoing a rebranding initiative with its latest campaign, ‘RCF Strong toh Ghar Strong’. This customer-centric approach aims to raise awareness among home builders and contractors about the importance of selecting the right cement, employing proper usage techniques, and adhering to best construction practices to realize their dream homes.
Also Read: Ranveer Singh and Johnny Sins Take on Men’s Health Issues with Bold Care – Agency Masala
The campaign, featuring Ranveer Singh, aims to establish Dalmia Cement as the ‘RCF Expert’. It will be launched using a comprehensive multimedia strategy, enhancing the brand’s message of technical expertise and unparalleled service, as emphasized by the slogan, ‘RCF Strong toh Ghar Strong’.
What do experts have to say about this campaign?
Commenting on the initiative, Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.”
“Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.
Commenting on his collaboration, Ranveer Singh shared, “I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”
Conclusion
In conclusion, Dalmia Cement’s innovative ‘RCF Strong toh Ghar Strong’ campaign, backed by the charismatic presence of Ranveer Singh, marks a pivotal shift in the brand’s focus towards customer-centric messaging. By emphasizing the importance of choosing the right cement and following best construction practices, the campaign not only aims to empower home builders and contractors but also solidifies Dalmia Cement’s position as the ‘RCF Expert’. Through a comprehensive multimedia approach, the brand effectively communicates its commitment to technical knowledge and superior service, ensuring that every dream home stands strong on the foundation of quality and expertise.
