Cheil India unveils a fresh campaign spotlighting Samsung Galaxy Z flip series, where Varun Dhawan, Kiara Advani, and Neeraj Chopra go beyond expectations, breaking free from the conventional. They reveal a dynamic, flexible smartphone experience, steering away from the anticipated and mundane.
What Is the Samsung Galaxy Z Series Campaign?
The Samsung Galaxy Z Series Campaign delves into the dynamic world of the Galaxy Z Flip5 and Z Fold5. Led by Varun Dhawan, Kiara Advani, and Neeraj Chopra, the digital films crafted by Cheil India showcase a shift towards a more engaging and flexible smartphone experience. As these celebrities explore the unique features of the Galaxy foldables, the narrative unfolds with each of them seamlessly transitioning from conventional smartphones to the innovative Z Flip5 and Z Fold5.
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Conceptualized by Cheil India, the films vividly capture the trio’s fascination with the advanced technology of the Galaxy Z Flip5 and Z Fold5. Witnessing their departure from their old phones, the campaign symbolizes a compelling embrace of the flip side, emphasizing how these foldable devices effortlessly integrate into their lives, enriching and enhancing their overall smartphone experience.
The Ad Films
1. Varun Dhawan
2. Kiara Advani
3. Neeraj Chopra
What do experts have to say about this campaign?
Aditya Babbar, senior director, mobile business, Samsung India, said, “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category. Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice. We are happy that leading trendsetters, Varun Dhawan, Kiara Advani and Neeraj Chopra have also shown their love for the foldables and we are elated to welcome this trio in their journey to the world of Galaxy foldables.”
Vikash Chemjong, CCO, Cheil India, said “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility.”
Srijib Mallik, head of business – Samsung, Cheil India, said, “We are trying to build a singular narrative for Galaxy foldable phones that they represent the new world which is limitless and flexible. Having Varun, Kiara and Neeraj on board allows us to flex this narrative in a manner which lands positively with Gen Z and millennials.”
Credits
- Vikash Chemjong – CCO 2. 2.
- Kaushik Dutta – ECD
- Madhumita Deb – Group Creative Director
- Hariharan Subramanian – Senior Creative Director
- Srishti Seth – Copy Supervisor
- Asim Hussain – Art Director
- Shubham Bisht – Senior Art Director
- Rishabh Bhardwaj – Creative Director
- Revati Ahuja – Agency producer
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Conclusion
In conclusion, the Samsung Galaxy Z Series Campaign, led by Varun Dhawan, Kiara Advani, and Neeraj Chopra, unveils a fascinating chapter in the evolution of smartphones. The digital films, crafted by Cheil India, vividly portray a departure from conventional smartphones to the immersive and flexible experiences offered by the Galaxy Z Flip5 and Z Fold5. Beyond showcasing the celebrities’ genuine fascination, the campaign signifies a broader shift in the smartphone landscape. With its emphasis on breaking free from the expected and embracing the extraordinary, the Galaxy Z Series exemplifies a paradigm shift in how we perceive and interact with our devices. As Varun, Kiara, and Neeraj willingly join the flip side, the campaign stands as a compelling testament to the exciting and transformative potential that Galaxy foldables bring to our everyday lives.
