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Mountain Dew Presents ‘Darr ke aage jeet hai’ stories with Ranveer Allahbadia

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Mountain Dew®, a brand known for celebrating individuals who confront their fears to achieve extraordinary accomplishments, is continuing its mission to inspire India’s youth. Today, the beverage brand announced its collaboration with Ranveer Allahbadia, a dynamic entrepreneur, motivational speaker, and the country’s leading podcaster, for his renowned podcast, The Ranveer Show. Over the next two months, the podcast will be rebranded as “Mountain Dew Darr Ke Aage Jeet Hai stories on The Ranveer Show,” featuring a special segment titled ‘Darr se Jeet Tak.’

What is Mountain Dew and Ranveer Allahbadia ‘Darr ke aage jeet hai’ stories?

Mountain Dew and Ranveer Allahbadia’s ‘Darr ke aage jeet hai’ stories represent a collaborative initiative aimed at celebrating individuals who have displayed remarkable courage and determination in overcoming challenges to achieve exceptional success. Mountain Dew has a long-standing tradition of showcasing these stories, which range from high-octane stunts to everyday struggles, resonating with a wide range of consumers across India.

Also Read: Celio India Launches #CelioDoItYourWay Campaign with Emiway Bantai and Ranveer Allahbadia

This collaboration is specifically designed to engage with the diverse audience of Ranveer Allahbadia’s podcast, ‘The Ranveer Show,’ one of the longest-running podcasts in India. It seeks to inspire and encourage listeners to move past their fears and confront challenges with courage.

The 16-episode series will commence with ace cricketer Yuvraj Singh as the first guest, sharing his personal ‘Darr Ke Aage Jeet Hai’ story. This episode sets the stage for a series of captivating and inspirational narratives. The upcoming episodes will feature a star-studded lineup of guests, including globally acclaimed boxer Mary Kom, musical sensation Krsna, celebrated chef Vikas Khanna, and legendary cricketer Kapil Dev. Each guest will contribute their unique and diverse stories of bravery in the face of fear, further underscoring the campaign’s message of triumphing over adversity.

What do experts have to say about this partnership?

Akankshaa Dalal

Speaking on the campaign Akankshaa Dalal, category head, Dew, PepsiCo India, said, “Our partnership with Ranveer Allahbadia and The Ranveer Show is a testament to our commitment to inspiring the youth of India. Through the ‘Darr Ke Aage Jeet Hai’ stories, we aim to fuel the courage that resides in every individual, encouraging them to triumph over challenges and redefine their limits. This collaboration is not just about overcoming specific fears; it’s about reaching a diverse audience, recognizing that fears are subjective and unique to each person.”

Sharing his excitement, Ranveer commented, “With everything I have taken on in my journey, I am always looking to inspire and motivate people with the stories of the guests on my podcast. I am thrilled to be echoing these inspirational stories of courage with Mountain Dew through my podcast. ‘Darr Ke Aage Jeet Hai’ is a strong philosophy that I resonate with personally and I am glad Mountain Dew has come in as a partner to further bring in these incredible stories to my audiences.”

Mountain Dew Ranveer Allahbadia
Ranveer Allahbadia

Also Read: The Trend of Podcast ft Influencers


In conclusion, the collaboration between Mountain Dew and Ranveer Allahbadia ‘Darr ke aage jeet hai’ stories represents a powerful initiative to celebrate and share inspirational tales of individuals who have fearlessly conquered challenges to achieve remarkable success. Through this partnership, they aim to connect with a diverse audience through the popular podcast ‘The Ranveer Show,’ encouraging people to go beyond their fears and embrace courage. With a stellar lineup of guests, including Yuvraj Singh, Mary Kom, Krsna, Vikas Khanna, and Kapil Dev, this series promises to inspire and motivate individuals to overcome their fears and achieve their goals, making ‘Darr ke aage jeet hai’ a compelling and empowering narrative.

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