Dabur India’s beverage brand Réal has launched a new health-focused campaign titled ‘Keep It Real with Real Activ Coconut Water’. This campaign promotes its no-added-sugar coconut water as a refreshing, guilt-free alternative to sugary soft drinks. Fronted by Bollywood actor Sidharth Malhotra, the initiative urges consumers to swap their cold drinks—often packed with 5 cubes of sugar—for a cleaner, natural option that fits a wellness-first lifestyle.
Celebrity Association
Sidharth Malhotra, a prominent advocate of clean living and fitness, has become the face of this campaign. Known for his mantra of “keeping it real”, Sidharth’s personal values align seamlessly with the brand’s messaging. His genuine approach to health, training, and lifestyle adds authenticity to the campaign, making him an ideal ambassador for promoting mindful hydration.
Media Rollout
The ‘Keep It Real’ campaign will be amplified across digital platforms, television, and other media touchpoints. Its goal is to spark real lifestyle changes by inspiring healthier daily choices—starting with what people drink. With a strong message and star power, Dabur aims to capture health-conscious consumers who often overlook sugary beverages as a fitness barrier.
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Brand Insight
According to Mayank Kumar, VP of Marketing at Dabur India, “While consumers are becoming more health-aware, they often miss out on examining the sugar content in beverages.” With sugary carbonated drinks still dominating shelves, this campaign aims to fill that awareness gap by promoting Réal Activ Coconut Water as a clean, hydrating alternative with zero added sugar.
Sidharth Malhotra’s Take
Sharing his own fitness philosophy, Sidharth states, “Health is about consistency and small choices. Whether it’s post-workout hydration or my social media bio, I keep it real. That’s why Réal Activ Coconut Water fits right in—it’s clean, simple, and part of my daily routine.”
Product Highlight
Réal Activ Coconut Water captures the pure, original taste of tender coconut, retaining its nutritional goodness without any added sugar. It’s a healthy, flavorful option for hydration that doesn’t sacrifice on taste or wellness—offering a natural solution for India’s rising tribe of fitness-conscious consumers.
Conclusion
With Sidharth Malhotra leading the way, Réal’s new campaign serves as a timely nudge for consumers to rethink their beverage choices. ‘Keep It Real with Real Activ Coconut Water’ goes beyond just advertising—it’s a call to action for clean hydration, conscious living, and small daily changes that lead to big health wins.
