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The legacy of Manthan is reborn in Amul newest TVC

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Amul, India’s beloved dairy brand, has stirred a wave of nostalgia with their latest music video, aptly titled “Manthan.” This heartfelt offering isn’t just a catchy tune; it’s a powerful reimagining of the national award-winning film “Manthan” released 35 years ago. But this time, the focus is on the evolving narrative of rural and urban India.

Live the legacy of Amul Manthan in new TVC


Amul, the cherished dairy brand of India, has evoked nostalgia through its latest music video titled “Manthan.” Beyond just a catchy tune, it’s a poignant reinterpretation of the national award-winning film “Manthan” from 35 years ago. However, this rendition now shifts its focus towards the changing narrative of both rural and urban India.

Bridging the Gap with Melody:

The video beautifully portrays the journey of rural India striving to connect with its urban counterpart. We see farmers diligently working the land, families sharing nutritious meals, and the milk they produce nourishing children across the urban landscape. This visual portrayal, coupled with the poignant lyrics like “khush rahe tera beta beti” (may your son and daughter be happy), underscores the shared responsibility for each other’s well-being.

More Than Just Milk, It’s a Legacy:

This isn’t the first time Amul has used storytelling to resonate with audiences. The “Amul Manthan” TV commercial from the 1990s, featuring the iconic Samita Patel, played a similar role in emphasizing the significance of milk and dairy products. The new music video pays homage to that legacy, reminding us of Amul’s longstanding commitment to farmers and the nutritional needs of the nation.

But is it Just Nostalgia?

While the video effectively taps into emotions, some might argue that it relies heavily on nostalgia. Does it offer more than just a sentimental journey? The answer lies in its portrayal of progress. The video subtly showcases advancements in technology reaching rural communities, highlighting the bridge being built between rural and urban India. This subtle inclusion suggests that the future is a shared endeavor, where both segments contribute to a brighter tomorrow.

A Conversation Starter:

Whether it’s a nostalgic trip down memory lane or a thought-provoking commentary on changing dynamics, “Manthan” sparks conversation. It invites us to appreciate the role of rural communities in our daily lives and encourages empathy for their hard work.

So, what do you think? Does the new music video successfully recreate the magic of the original “Manthan”? Does it strike the right balance between nostalgia and progress? Share your thoughts in the comments below and let’s continue the conversation!

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