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HomeThink TankCampaign DissectionTimex Unveils Spring Campaign Starring Ananya Panday

Timex Unveils Spring Campaign Starring Ananya Panday

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Recently, the renowned global watch brand, Timex, introduced the newest edition of its Waste More Time spring campaign, showcasing actor and brand ambassador Ananya Panday.

Timex feature Ananya Pandey in Latest Campaign

1. Campaign Overview

Timex, the globally recognized watch brand, has recently unveiled the latest installment of its Waste More Time spring campaign, featuring actor and brand ambassador Ananya Panday.

2. Campaign Message

This global initiative encourages individuals to shift their mindset away from the hustle, urging them to embrace a slower pace and reflect on the time dedicated to self-discovery and pursuing true passions.

3. Valentine’s Month Edition

Launching in the month of love, the new campaign edition delves into the spirit of Valentine’s, showcasing Ananya sharing a joyful moment and whispering sweet nothings to her green squad – her cherished plants.

4. Philosophy Behind Waste More Time

Waste More Time challenges the ordinary, providing a transition from reality to a wonderland. It emphasizes that when one is passionate and having fun, it’s not wasting time; it’s truly living.

5. Accessibility of the Campaign

The film is readily available on Timex’s official website and various social media channels, allowing a broader audience to engage with this unique and inspiring campaign.

What do experts have to say about this campaign?

Timex Unveils Spring Campaign Starring Ananya Panday
Tobias Reiss-Schmidt

“The Timex Waste More Time campaign champions the notion that spending time doing the things you love the most, is truly time well spent. The global response of this campaign has been very positive because it not only resonates across generations and continents, but its message has also become a way of life.” says Tobias Reiss-Schmidt, president and CEO, Timex Group.

Deepak Chhabra, managing director, Timex India, shared his excitement about the latest campaign, “The success of the Waste More Time campaign is attributed to all those consumers who believed in it. We’re happy to launch the spring edition where one will see an interesting and fun spin on the season of love, reiterating the importance of enjoying time at your pace. Ananya Panday brings her charm to the campaign with her appeal to a wide range of consumers.”

Timex Unveils Spring Campaign Starring Ananya Panday
Deepak Chhabra
Timex Unveils Spring Campaign Starring Ananya Panday
Ananya Panday

Ananya Panday shares her experience, “I am excited for the spring edition of the Waste More Time campaign film, it blends seamlessly with my life mantra. Nothing makes me happier than the little moments spent doing something I love. I am sure the consumers are going to vibe with the fun twist that is added to the new film, launching ahead of the season of love. Let’s Waste More Time doing things that truly bring joy to us.”


In conclusion, Timex’s latest iteration of the Waste More Time spring campaign, featuring the charismatic Ananya Panday, embodies a refreshing perspective on time, urging individuals to embrace a slower pace and discover their genuine passions. The Valentine’s month edition adds a touch of love, capturing joyful moments with Ananya and her green companions. Waste More Time encourages a transition from the ordinary to a wonderland, asserting that pursuing one’s passions is not a waste but a celebration of living. Accessible on Timex’s official platforms, this campaign resonates as a unique and inspiring journey that challenges conventional perceptions of time.

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