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HomeThink TankCampaign DissectionWhen 3 Idiots Met IPL - Dream11's Surprising New Campaign

When 3 Idiots Met IPL – Dream11’s Surprising New Campaign

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The sight of Aamir Khan, R Madhavan, and Sharman Joshi gathered together in a conference room and speaking to the press strongly suggests the potential for a remake or sequel of the movie “3 Idiots. Dream11

The same fire sparked when Dream11 launched a new campaign for the upcoming 2023 Indian Premier League, which has generated excitement due to the presence of Aamir Khan, R Madhavan, and Sharman Joshi. The new campaign features prominent Bollywood actors Aamir Khan, R Madhavan, and Sharman Joshi, as well as popular cricketers such as Rohit Sharma, R Ashwin, Hardik and Krunal Pandya, Yuzvendra Chahal, and Rahul Chahar. The campaign opens with the three actors appearing to hold a press conference, leading many journalists to speculate that it may be related to a sequel of their hit film “3 Idiots.” However, the trio surprises everyone by revealing that they are actually there to discuss cricket and to challenge the cricketers, who have been taking on roles in advertisements, to a competition.

In the advertisement, several cricketers are shown laughing and ridiculing the three actors for their idea of competing in cricket. Rohit Sharma is seen commenting on Aamir Khan’s previous cricket-themed film “Lagaan,” stating that simply playing cricket in a movie does not make one a cricketer. R Madhavan responds by pointing out Aamir’s success in delivering “real hits” throughout his career. However, Rohit Sharma continues to mock Aamir, stating that one cannot become a “Hitman” simply by delivering one hit film in two years.

The brand advertisement was created and conceptualized by Tilt Brand Solutions, and it was first aired on 25th March.

The campaign cleverly utilized the cast of “3 Idiots,” including Kareena Kapoor, Boman Irani, Javed Jaffrey, and Omi Vaidya, to create a buzz among the audience. It was a smart marketing move that successfully incorporated quirkiness into the campaign, resulting in a significant impact.

For several days prior to the release of the brand advertisement, Aamir Khan, Sharman Joshi, and R Madhavan had been teasing their fans and building up excitement by hinting at a possible sequel to their highly successful film, “3 Idiots.” On Friday, even Kareena Kapoor joined in on the fun by sharing a video in which she expressed her surprise at not being informed about the supposed sequel.

Dream 11 smartly embedded the popularity of “3 Idiots” into their brand advertisement by featuring the film’s beloved cast in a surprising and unexpected manner. The advertisement played on the audience’s nostalgic feelings towards the film and leveraged its popularity to generate interest and excitement around the brand’s campaign for the Indian Premier League.

By featuring the “3 Idiots” cast in a press conference-like setting, the ad cleverly led the viewers to believe that they were about to hear an announcement about a sequel to the film. However, the twist that they were actually there to promote the brand’s association with the Indian Premier League was unexpected and surprising, which made the ad more memorable.

Dream 11 also used witty banter and humor throughout the ad to make it more engaging and appealing to the audience. The interaction between the actors and cricketers added to the ad’s overall quirkiness and made it stand out from other similar campaigns.

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