Cricket enthusiasts around the globe are eagerly anticipating the 16th season of the Indian Premier League (IPL), one of the world’s most lucrative domestic sports competitions. With a fresh broadcast deal worth a staggering $6.2 billion until 2027 and an average franchise value of over $1 billion, the IPL 2023 has become a mecca for brands vying to capitalize on the tournament’s star power and enormous viewership. The IPL’s success has contributed to its franchises’ financial strength, with teams such as the Kolkata Knight Riders investing in other competitions such as the US-based Major League Cricket (MLC).
This season, the IPL is returning to a home-and-away format, and with the Gujarat Titans and the Chennai Super Kings set to kick off the new season in Ahmedabad on March 31st, it’s time to take a closer look at the official sponsors of each team. In this blog, we’ll delve into all the commercial details of the IPL 2023, including each team’s official sponsor, to get you up to speed on the world’s dominant cricket competition.
Sponsors of IPL 2023
The upcoming Indian Premier League (IPL) season of 2023 has several sponsors that are contributing to its success. These sponsors include the title sponsor, official partners, broadcasters, digital streaming partners, strategic timeout partners, and umpire partners. Here is a comprehensive list of all the sponsors associated with the IPL 2023 season.
| Partnership | Company name |
| Title Sponsor | TATA |
| Official Partners | Dream11, Saudi Tourism Authority, CREDUpstox, RuPay, Swiggy Instamart |
| Official Orange & Purple Cap Partner | Aramco |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
1. Chennai Super Kings(CSK) – Sponsors of IPL 2023
Chennai Super Kings is owned by India Cements and based in Chennai, Tamil Nadu. The team is currently led by Mahendra Singh Dhoni, one of India’s most successful cricket captains. The Chief Executive of Chennai Super Kings is Kasi Viswanathan. The team made their debut in the IPL in 2008 and has since won the title four times. So, the home venue for Chennai Super Kings is the M A Chidambaram Stadium in Chennai, which has a seating capacity of over 40,000. As of 2023, the team’s valuation is estimated to be around US$1.15 billion.
| Partnership | Company name |
| Principal Partners | TVS Eurogrip, India Cements, Gulf Oil, British Empire, SNJ 10000, Reliance JIO, Nippon Paints, Astral Pipes, Vision 11 |
| Official Partners | Garuda Aerospace |
| Other Partners | ICICI Bank, Fan Craze, Coca Cola, Play R |
Check out the amazing contest launched by TVSEurogrip with Chennai Super Kings Jersey.
2. Delhi Capitals (DC)
Delhi Capitals is owned by the JSW Group and GMR Group. The team was originally known as Delhi Daredevils when they debuted in the IPL in 2008. The Chief Executive of Delhi Capitals is Dhiraj Malhotra. The team’s home ground is the Arun Jaitley Stadium in Delhi, which has a seating capacity of over 41,000. The team has not yet won an IPL title, but they have made it to the final once. As of 2023, the estimated valuation of Delhi Capitals is around US$1.035 billion.
| Partnership | Company name |
| Principal Partners | JSW, APL Apollo Steel Pipes, BOLT |
| Associate Partners | ACKO, Royal Stag, Rapi Pay, EvolutCup Noodles, Jio, Dream 11, Wrogn |
| Official Partners | Fan Craze, BKT, Amul KOOL, BIRA, GMR Aerocity, MY Fitness Peanut Butter, Optimum Nutrition, Glance, Kotak, Asian, Rainbow Children’s Hospital, Fancode,Fever FM |
And here is how Delhi Capitals revealed their jersey.
3. Gujarat Titans(GT)
Gujarat Titans is owned by CVC Capital Partners. The Chief Operating Officer of Gujarat Titans is Arvinder Singh. The team made their debut in 2022, and their home ground is the Narendra Modi Stadium in Ahmedabad, which has a seating capacity of 132,000. The estimated valuation of Gujarat Titans as of 2023 is around US$850 million.
| Partnership | Company name |
|---|---|
| Principal Partner | Ather Energy |
| Associate Partners | Capri Global, BKT Tires, JIO, Astral, Simpolo Ceramics, ACKO, Toothsi, FanCode, Meesho |
| Official Partners | Dream11, boAt, Kotak Cards, AMULRadio Mirchi(Radio Partner), UPL, EM |
Gujarat Titans reveal their jersey in Gujarati style -#AavaDe
4. Kolkata Knight Riders (KKR)
Kolkata Knight Riders is owned by Bollywood actor Shah Rukh Khan. The team’s Chief Executive is Venky Mysore. The team made their debut in the IPL in 2008 and has won the title twice. The team’s home ground is the iconic Eden Gardens in Kolkata, which has a seating capacity of over 68,000. As of 2023, the estimated valuation of Kolkata Knight Riders is around US$1.1 billion.
| Partnership | Company name |
|---|---|
| Principal Partner | Winzo sports, Unacademy |
| Official Sponsers | LUX Cozi, TV9 Bharatvarsh, Joy – Beautiful by Nature, Reliance JIO, 1 Finance, ACKO, Wrogn |
| Official Partners | McDowell’s No.1 soda, Glance, Nestle Munch, LG – Life’s Good, BKT, Thums UP, Kotak, Mio Amore, OPEN, RollickSAMPARK, Fever FM, Radio ONE |
As the Kolkata Knight Riders return to their home base at the Eden Gardens after a three-year wait, the city is filled with excitement and anticipation for the upcoming season of the IPL. And this is how presented it with the “Bari Phirchi Ebar” campaign.
5. Lucknow Super Giants (LSG)
Lucknow Super Giants is owned by the RPSG Group and the Chief Executive is Vinod Bisht. The team’s home ground is the Ekana Cricket Stadium in Lucknow, which has a seating capacity of around 50,000. As of 2023, the estimated valuation of Lucknow Super Kings is around US$1.075 billion.
| Partnership | Company name |
|---|---|
| Title Sponser | My11Circle |
| Official Partners | GIGABYTE Technology and AORUS, Too Yum! |
| Associate Sponser | Credenc.com, Acko, Greenply Industries, Darwin Platform Group of Companies (DPGC) |
This is how Lucknow Super Giants revealed the team’s jersey.
6. Mumbai Indians (MI)
Mumbai Indians is owned by Reliance Industries, an Indian conglomerate and the Chief Executive is Nita Ambani. Mumbai Indians made their debut in the IPL in 2008 and have won the title a record five times. The team’s home ground is the Wankhede Stadium in Mumbai, which has a seating capacity of over 33,000. As of 2021, the estimated valuation of Mumbai Indians is around US$1.3 billion.
| Partnership | Company name |
|---|---|
| Principal Partners | Slice, DHL |
| Official Partners | USHA, Dream11, ACKO, McDowells, Bisleri, Team Viewer, Max Life Insurance, BKT(Balkrishna Industries Limited), Performax, SA (Education and Sports for All), DNA Network, Radio City 91.1 FM, Fever 104 FM, My FM |
| Associate Partners | IDFC First Bank, Astral Pipes, Reliance Jio |
| Merchandise Partners | Celio, Chupps, Cybeart, EUME, FanCode, Plaeto, Play R, Arena |
Mumbai Indians also have launched their season campaign ‘Mumbai Meri Jaan’, celebrating the city and its people, using various touchpoints including TV, digital, out-of-home, and radio. The campaign integrates elements of Mumbai, including the iconic song ‘Yeh Hai Bombay Meri Jaan’ with updated lyrics. The official match jersey also captures the city’s spirit through its design. Mumbai Indians are known for their fearless cricket and are cheered on by their fan army, the MI Paltan. The team plays at their fortress, the Wankhede Stadium, where they have set records and created memorable moments. The campaign celebrates the spirit of Mumbai and its people.
7. Punjab Kings (PBKS)
Punjab Kings was founded in 2008 and is co-owned by Mohit Burman, Ness Wadia, and PZNZ Media. Satish Menon serves as the Chief Executive of the team. The the estimated valuation of team is around US$925 million. Their home ground is the Inderjit Singh Bindra Stadium, which has a seating capacity of 27,000 spectators.
| Partnership | Company name |
|---|---|
| Title Sponsor | Slice, DHL |
| Principal Sponsor | BKT, Lotus Herbals, Reliance JIO, Oasis All Seasons, Dream11, Hindware Home Innovation Limited |
| Official Partners | Munch, McDonalds(India) |
| Official Kit and Merchandise Partner | T10 Sports |
| Fan Merchandise Partners | Fancode Shop, The Arena Shop |
Punjab Kings have launched a new season campaign called “Jazba Hai Punjabi.” The campaign is centered around the idea of what it means to be a Punjabi, with newly-appointed captain Shikhar Dhawan explaining the values of service, sacrifice, large-heartedness, and vibrance that make Punjabis stand out. The video showcases various aspects of Punjab, including its martial art form Gatka, hard-working farmers, the Golden Temple, and the players representing the franchise. Punjab Kings aims to engage with fans as the IPL returns to Mohali after three years and assemble a strong squad to clinch the IPL trophy this year.
8. Rajasthan Royals (RR)
Rajasthan Royals was established in 2008 and is owned by Emerging Media Limited. Jake Lush McCrum serves as the Chief Executive of the team. The franchise is valued at US$1 billion, making it one of the most valuable teams in the league. The team’s home ground is the Sawai Mansingh Stadium in Jaipur, which has a seating capacity of 30,000 spectators.
| Partnership | Company name |
|---|---|
| Main Sponsor | Luminous Power Technologies |
| Principal Sponsor | BKT Tires, Dollar, Reliance Jio |
| Official Partners | Mc Dowells |
Check out the following video on how amazingly Rajasthan Royals revealed the title sponsor of the team
Another video of promotion
9. Royal Challengers Bangalore (RCB)
Royal Challengers Bangalore team is owned by United Breweries and its Chairman is Prathmesh Mishra. RCB made its debut in the IPL in 2008. As of 2023, the franchise is valued at US$1.025 billion. The team’s home ground is the M Chinnaswamy Stadium in Bangalore, which has a seating capacity of 40,000 spectators.
| Partnership | Company name |
|---|---|
| Title Sponsor | Muthoot Fincorp |
| Principal Partners | DP World, EXIDE, Reliance JIO |
| Official Partners | PUMA, MPL, Meesho, BOAT, Cholamandalam MS General Insurance, Nippon Paints, Official Partners, Kingfisher, Munch, Buy Stars, Kotak, Sosyo, OPEN, BKT, Jar, Redcliffe Labs, Restolex, StockGr, Birla Estates, IP, Cricket, NVY – Enviously Yours, Fever, 104 FM, Himalayan Natives, Batt:RE, Hombale Films, NXT Wave |
| Digital Partner | KreditBee |
| Official Commercial Partner | DNA Network |
| Official EV Partner | Ampere |
After the launch of the RCB jersey, puma promoted them on their official page.
10. Sunrisers Hyderabad (SRH)
Sunrisers Hyderabad team is owned by the Sun Group and its Chief Executive is Kaviya Maran. The franchise made its debut in the IPL in 2013 and has quickly become one of the most successful teams in the league, having won the championship in 2016. As of 2023, the team is valued at US$970 million. Their home ground is the Rajiv Gandhi International Cricket Stadium in Hyderabad, which has a seating capacity of 55,000 spectators.
| Partnership | Company name |
|---|---|
| Main Sponsor | Cars24 |
| Principal Sponsor | BKT, Kent Ro Systems, Jio, TCL, Dream11, Acko General Insurance |
| Official Partners | BKT, Kent Ro Systems, Jio, TCL, Dream11, Acko General Insurance |
Sunrisers Hyderabad revealed their new jersey for the upcoming season, in the hopes of a fresh start after a disappointing couple of seasons. The team launched the jersey in a video featuring Umran Malik, Washington Sundar, and Mayank Agarwal, where they can be seen wearing black sleeves on an orange body with slight changes in the texture of the color. And this is how the cool, fun & free New Jersey was revealed.
As the IPL 2023 kicks off with a flurry of excitement, all eyes will be on the players, the teams, and the sponsors. With some of the biggest brands in the world backing the teams, the IPL promises to be a grand showcase of both cricketing excellence and commercial power. As the season progresses, we can expect to see some of these brands unleash innovative marketing campaigns, fan engagement activities, and more, making the IPL a truly unforgettable experience for all involved. So get ready for a season of high-octane cricket action and brand-driven excitement!
