Viacom18, the exclusive broadcast and digital partner of the highly anticipated Women’s Premier League (WPL), is championing the power of women in cricket with its latest campaign, “Naam Hoga Tera Har Zubaan Par”. The ad film celebrates the arrival of fearless and audacious female cricketers who are set to leave a lasting impact during the WPL, inspiring a new generation of young girls to chase their dreams and break barriers.
The ad portrays the impact of the current crop of women’s cricketers on young aspiring girls and how they plan to leave their mark in the upcoming WPL. Conceptualized by Ogilvy, the campaign aims to inspire young girls to break new ground through cricket and highlights the influence of current women’s cricket stars on aspiring players. The 360-degree campaign will be visible across Viacom18’s digital platforms and all network channels, covering several traditional and digital consumer touchpoints.
The upbeat rap anthem captures the vibrant spirit of the WPL, igniting excitement across the nation as it emerges as the latest platform for the rising superstars of women’s cricket. With its peppy beat and energetic vibe, “Naam Hoga Tera Har Zubaan Par” is all set to become a favorite among cricket enthusiasts and inspire a new generation of female cricketers to take on the world. The use of a song to build excitement for the WPL is a notable feature, reminiscent of similar campaigns seen before IPL seasons and the iconic ‘Mauka Mauka’ campaign for ICC Cricket World Cups.
Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.”
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A Viacom18 spokesperson said, “We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualized “Naam hoga tera har zubaan par” being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind. We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.”
“We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction,” it adds
The WPL’s opening match will take place on March 4th between Gujarat Giants and Mumbai Indians. Fans can witness all the live and non-live action on multiple platforms, including JioCinema, Sports18 – 1 SD & HD, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil, throughout the entire WPL season from March 4th to March 26th. Viacom18 will present the matches in five different languages, including English, Hindi, Kannada, Tamil, and Telugu.
