Oakley has unveiled its latest campaign titled ‘Artifacts from the Future’, spotlighting India’s Test cricket captain Shubman Gill. The campaign marks a bold leap into the future, introducing Oakley’s next-gen performance eyewear – conceptualized for the year 2075 but launched in 2025, aligning with the brand’s five-decade legacy of innovation-led design.
Future-Forward Product Line
The spotlight is on two groundbreaking eyewear models:
- Plantaris – A futuristic high-wrap frame featuring a flexible silicone rear stem, inspired by the leap motion of a frog, delivering both agility and comfort.
- Lateralis – A contemporary reinterpretation of Oakley’s heritage designs, offering a sleek, wraparound silhouette with a modern twist.
Brand Vision & Association with Shubman Gill
Speaking on the milestone, Sahil Jandial, Senior Brand Business Manager at Oakley India, emphasized the campaign’s importance:
“2025 marks Oakley’s 50th anniversary – a legacy built on transforming high-performance innovation into cultural icons. With Shubman Gill as our face, the campaign reflects Oakley’s essence — merging performance, style, and futuristic ambition. Shubman represents excellence not just in sports, but across modern culture.”
Shubman Gill on the Campaign
Commenting on his association, Shubman Gill said,
“This campaign brings the future closer to the present. These designs feel like they belong in 2075, yet they’re here now — combining Oakley’s iconic tech with bold aesthetics. I’m proud to represent a brand that inspires people to evolve — both on and off the field.”
Creative Direction & Visual Storytelling
The campaign’s futuristic world was brought to life by Brandmovers India, using motion graphics and visual storytelling. Suvajyoti Ghosh, Founder and Chief Creative Officer, shared:
“The concept instantly drew us in. Building an entire futuristic ecosystem around the product was a rare creative opportunity. Oakley’s vision allowed us to explore a space of futurism rarely seen in Indian advertising – and we’re thrilled to have co-created this journey.”
Availability & Pricing
Both models are now available across top platforms and retail outlets:
- Plantaris: Starting at ₹15,590
- Lateralis: Starting at ₹10,290
Find them at leading optical stores, Sunglass Hut, LensCrafters, and online on Amazon, Myntra, Flipkart, Nykaa Fashion, AJIO, and Tata CliQ.
Conclusion
Oakley’s ‘Artifacts from the Future’ campaign is more than a product launch — it’s a vision of what performance, innovation, and style will look like in years to come. By bringing Shubman Gill onboard, Oakley fuses sport, culture, and futuristic design into a compelling narrative. As the brand celebrates 50 years of redefining eyewear, this campaign signals not just a milestone — but a bold beginning for the next era.
