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HomeThink TankCollective Media Network Launches AI-Powered Spiritual Rock Band ‘Trilok’

Collective Media Network Launches AI-Powered Spiritual Rock Band ‘Trilok’

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India’s music landscape is witnessing a transformative moment as Collective Media Network, part of Collective Artists Network, unveils Trilok — the country’s first AI-powered spiritual rock band. This groundbreaking project merges ancient Indian mantras and chants with the high-voltage energy of rock, powered by artificial intelligence.

What Is Trilok?

Trilok is not just a musical experiment. It’s a new-age pop culture initiative that blends technology, tradition, and performance. Developed by Collective’s in-house AI innovation lab, the band reimagines India’s spiritual heritage through a modern rock format, resulting in an immersive and emotional audio-visual experience.

AI at the Core of Creation

From lyrics and vocals to character design and visuals, every aspect of Trilok is AI-generated and human-curated. Unlike typical AI music projects focused on imitation or background sound, Trilok is intentionally performative and expressive, designed for active listening and engagement.

A Personal Vision Turned Innovation

“This is what happens when you let technology channel something deeper,” said Vijay Subramaniam, Founder & Group CEO of Collective Artists Network. “It’s India’s sonic past reassembled for a future audience. It also brings back memories of my college band days — it’s personal.”

The Debut Track: Achyutam Keshavam

Trilok’s first single, Achyutam Keshavam, is now streaming on YouTube, Instagram, and all major music platforms. The track presents a powerful reinterpretation of a classic devotional chant with gritty rock instrumentation, packaged with stylized AI-generated visuals that introduce the band’s digital personas.

Meet the AI Bandmates

Trilok isn’t just a band — it’s a narrative universe. Each member is a fully digital character with their own backstory, identity, and personality. These characters are central to the storytelling and engagement strategy, allowing the band to live across music, visuals, and future media formats.

“We’re not pretending Trilok isn’t AI — that’s the point,” said Vijay. “This is a new genre, a new storytelling format.”

Also Read: Blissclub Taps into ’90s Nostalgia with Karisma Kapoor in a ‘Le Gayi Le Gayi’ Twist

Beyond Music: A Multi-Platform Pop Culture Property

Trilok has been built like a pop-culture IP rather than a typical band. From stylized teasers to immersive social storytelling, every element is part of a broader narrative designed to spark community, conversation, and fandom.

Sudeep Lahiri, Head of Channels and Distribution at Collective Media Network, explained:

“We approached this like we would a content universe — complete with character arcs, immersive content, and a robust distribution engine.”

The Future of Music and Storytelling

Trilok represents a bold leap into the future of Indian music, storytelling, and AI integration. With this project, Collective Media Network reaffirms its commitment to shaping pop culture through innovative formats, technology-first storytelling, and audience-centric creativity.

This isn’t just a launch — it’s the beginning of a new format that blends AI, identity, emotion, and tradition in a way Indian audiences have never experienced before.

Where to Listen

Stream Achyutam Keshavam by Trilok now on:

  • YouTube
  • Spotify
  • Instagram
  • Apple Music
  • JioSaavn

Follow Trilok’s journey across platforms as it evolves into a next-gen musical and storytelling experience.

Conclusion

With Trilok, Collective Media Network is not just launching a band — it is pioneering a bold new genre where spiritual depth meets digital innovation. As artificial intelligence continues to reshape creative industries, Trilok stands out as a shining example of how technology can enhance, not replace, human expression. This AI-powered spiritual rock band marks a new chapter in India’s cultural narrative — one that invites listeners to explore music, identity, and storytelling in entirely new ways. Whether you’re a fan of devotional sounds, experimental rock, or cutting-edge tech, Trilok offers a unique experience that promises to grow, evolve, and inspire.

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