Monday, May 27, 2024
HomeThink TankDabur Cool King Thanda Tel Campaign ft. Nora Fatehi

Dabur Cool King Thanda Tel Campaign ft. Nora Fatehi

- Advertisement -

Hair care is an essential aspect of our daily grooming routine, and Dabur India has taken a significant step forward with the launch of Dabur Cool King Thanda Tel. This cooling hair oil is specifically designed to provide a refreshing and revitalizing experience. With the unique combination of 11 Ayurvedic herbs and peppermint cooling crystals, Dabur Cool King Thanda Tel promises to relieve stress and fatigue while enhancing hair health. Let’s dive deeper into this innovative campaign and explore the remarkable features and benefits of this new product.

What Is Dabur Cool King Thanda Tel?

Dabur Cool King Thanda Tel is a revolutionary cooling hair oil launched by Dabur India. It stands out in the market with its unique blend of peppermint cooling crystals and 11 specially selected Ayurvedic herbs. This innovative combination works wonders for hair health and provides a cooling sensation that relieves stress and fatigue.

Dabur India Limited’s Marketing Head of Hair Care Ankur Kumar explains, ”We are happy to enter the cooling hair oil category with the launch of Dabur Cool King Thanda Tel. It is a one-of-its kind innovative product. It has a specially designed chill tube. Inside the chill tube are peppermint cooling crystals. The peppermint cooling crystals along with the 11 Ayurvedic Herbs will deliver an unparalleled cooling experience. It also helps in providing relief from symptoms of daily mental and physical stress. We believe that our consumers will love the cooling sensation and benefits of this hair oil.”

The Benefits of Dabur’s Cool King Thanda Tel

It offers a range of benefits that make it a must-have product for anyone seeking a refreshing and revitalizing hair care experience. The key advantages include:

A. Cooling Sensation

The inclusion of peppermint cooling crystals in this oil provides an unparalleled cooling sensation on the scalp. It helps in soothing the mind and rejuvenating the senses.

B. Relief from Daily Stress

With the stressful lifestyles we lead, finding relief from daily stress is crucial. It is enriched with Ayurvedic herbs, helps in relieving symptoms of mental and physical stress, offering a much-needed respite.

C. Hair Health and Nourishment

The 11 Ayurvedic herbs infused in this oil have been carefully selected for their known benefits in hair care. From reducing hair fall to promoting hair growth, these herbs provide nourishment and help maintain healthy-looking hair.

The Role of Rediffusion In The Dabur Cool King Thanda Tel Campaign

Rediffusion, a prominent creative agency, played a pivotal role in the design and execution of the Dabur Cool King Thanda Tel campaign. Dr. Sandeep Goyal, the Managing Director of Rediffusion, expressed his confidence in the product’s success, particularly in the Hindi heartland where it is targeted. The agency’s objective was to create a highly engaging and immersive TV commercial (TVC) that would resonate with the target audience, and they have delivered exactly that.

Nora Fatehi: The Celebrity Endorser

Dabur Cool King Thanda Tel

Pramod Sharma, National Creative Director of Rediffusion said, ”The Cool King Thanda Tel from Dabur has Nora Fatehi as its celebrity endorser.  Nora is vivacious, she’s fun and she has turned in a dance performance in the commercial that is hi-energy and very entertaining. The Dabur brief to the agency was to create a TVC that would be very engaging and immersive for the Hindi heartland target audience and that is what we have delivered.”

’It is targeted at the Hindi heartland. Will be a sensation in those geographies’, says Dr. Sandeep Goyal, MD of Rediffusion.

”This entire category has been a monopoly for years. Nora’s electric presence in the Dabur Cool King Thanda Tel ad is going to rock the category and redefine its contours”, _ adds Kalyani Srivastava, joint president of Rediffusion.

So, Nora’s presence brings a fresh appeal to the product and connects with the target audience effectively.

Product Range And Pricing

It is available in various pack sizes to cater to different consumer needs. The introductory offers include:

  • 2.5ml pack: INR 1
  • 42ml pack (introductory price): Rs. 20 (MRP Rs. 30)
  • 87ml pack (introductory price): Rs. 75 (MRP Rs. 85)
  • 187ml pack (introductory price): Rs. 140 (MRP Rs. 160)
  • 270ml pack (introductory price): Rs. 190 (MRP Rs. 225)
  • 470ml pack (introductory price): Rs. 310 (MRP Rs. 330)

These special introductory prices make it accessible and affordable for consumers.

The 360-Degree Campaign: TV, Print, And Digital Media

To effectively communicate the launch of Dabur’s Cool King Thanda Tel and its unique benefits, a comprehensive 360-degree campaign has been launched. The campaign encompasses television commercials, print advertisements, and digital media promotions. This multi-channel approach ensures widespread reach and creates awareness about the product among the target audience.

The Powerful Ingredients: Ayurvedic Herbs For Hair Care

Dabur Cool King Thanda Tel stands out due to its carefully selected 11 Ayurvedic herbs. These herbs include Brahmi, Amla, Harad, Camphor, Kapur Kachri, GulabPhool, Baheda, Almond, Khas, Shikakai, and Jabaphool. Each herb contributes to the overall benefits of the cooling hair oil, promoting hair health, and providing relief from common hair-related issues like headaches, stress, and sleeplessness.

Also Read: Zebronics new campaign: “Ab home ko banao Home Theatre”


The launch of Dabur Cool King Thanda Tel marks an important milestone in the hair care industry. With its innovative blend of Ayurvedic herbs and peppermint cooling crystals, this hair oil provides a refreshing and revitalizing experience. The 360-degree campaign, featuring Nora Fatehi, adds an element of excitement and engagement to the promotion. This oil is set to redefine the cooling hair oil category, providing consumers with a unique and beneficial product. So, don’t miss out on the opportunity to try this innovative product and enjoy the benefits it offers for your hair and overall well-being.


Advertising Agency: Rediffusion

Agency Team:  Dr. Sandeep Goyal | #hairoil | #haircare | pramod sharma | Ankur Kumar | Kalyani Srivastava | Ramendra Vasishth | Rigved Sarkar | Neilloy Chakravarty

Production House: Lucifer Films

Director: Puneet Malhotra

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles