In a monumental milestone for public health in India, Dettol and NDTV have come together for the 10th season of ‘Banega Swasth India,’ the country’s longest-running public health campaign. This campaign launched nine years ago in partnership with Dettol, has been a beacon of hope, awareness, and positive change, touching the lives of millions of Indians. As the campaign enters its 10th year, it introduces the powerful concept of ‘One World Hygiene for Global Health and Well-being,’ uniting people across boundaries to promote health, wellness, and compassion.
The Power of ‘Dus Ka Dum’
The 10th season of ‘Banega Swasth India’ carries the theme of ‘Dus Ka Dum,’ symbolizing the strength, learnings, experiences, and achievements of the campaign over the past decade. It aims to highlight the importance of empathy and solidarity with those who lack access to essential hygiene resources. The campaign’s primary goal is to bridge the gap between the privileged and underserved populations, ensuring everyone can lead a healthy life. Additionally, it will address emerging challenges, symbolized by ‘Dus Kadam,’ to continue making a positive impact on public health.
‘Banega Swasth India’ Campaign: A Decade of Impact
Over the past nine years, ‘Banega Swasth India’ has significantly promoted hygiene and wellness. It has reached more than 24 million children in India through various programs, innovations, activities, and tools aimed at making hygiene an integral part of daily life. The campaign has been recognized and appreciated by influential figures, including Prime Minister Narendra Modi, for contributing to public awareness of critical health issues.
Distinguished Guests and Celebrities
The 10th season’s launch event was graced by distinguished guests, including Her Excellency the President of India, Chief Ministers, Union Cabinet Ministers, and LGBTQIA activist Laxmi Narayan Tripathi. Renowned Bollywood celebrities like Rakul Preet Singh and Bhumi Pednekar added glamour to the event. The program also featured captivating performances by artists such as Daler Mehndi, Neha Kakkar, Adnan Sami, and Nagaland rapper Moko Koza.
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Ayushmann Khurrana: ‘Banega Swasth India’ Campaign Ambassador
Ayushmann Khurrana, the Campaign Ambassador, expressed his enthusiasm for the campaign’s 10th season, emphasizing the importance of health as our greatest wealth. He called on everyone to take ‘Dus Kadam’ together to fulfill the campaign’s aim of ‘One World Hygiene,’ inspiring millions to live healthier lives and contribute to a stronger and happier India.
Campaign Team Perspective: Uniting for a Healthier, Sustainable World
1. A Commitment to a Healthier World
Sanjay Pugalia, CEO & editor in chief, AMG Media Network, Director, NDTV Limited states, “With this triumphant season 10 of Dettol Banega Swasth India, we’d like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”
2. Partnership and Innovation
Kris Licht, chief executive officer, Reckitt states, “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognizing our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.“
3. One World Hygiene for a Healthier Tomorrow
Gaurav Jain, Executive vice president, Reckitt South Asia states, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow”.
4. Sustainable Hygiene Practices
Ravi Bhatnagar, director-external affairs and partnerships, South Asia, Reckitt states, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations. Hygienic world lies in unity, strength and relentless pursuit of a healthier world.”
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Wrapping up the ‘Banega Swasth India’ campaign
As ‘Banega Swasth India’ celebrates a decade of dedication, it continues to lead the way in promoting hygiene, health, and wellness. This 10th season marks a transition from a national initiative to a global goal of ‘One World Hygiene.’ With Ayushmann Khurrana as the Campaign Ambassador, the campaign aims to inspire millions to prioritize health, bridge disparities, and create a healthier, happier world. The journey has been remarkable, and the path forward promises to be even more transformative.
