In the world of advertising and marketing, creating memorable and entertaining campaigns is essential to capturing the attention of the audience. WinZO, the online gaming platform, has recently launched a 45-second ad that combines cricketing legends, MS Dhoni and Ravi Shastri, with the ever-popular board game, Ludo. This innovative advertisement, conceptualized by Tanmay Bhatt and Devai Bopanna’s creative agency, Moonshot, draws intriguing parallels between the uncertainties of Ludo and the dynamic nature of cricket. Let’s delve into this exciting ad campaign step by step.
All about the WinZO Campaign
1. The Perfect Matchup
The ad kicks off with MS Dhoni and Ravi Shastri engaging in a spirited Ludo match, setting the stage for a lively and humorous encounter. Dhoni, the former captain of the Indian cricket team, seeks Shastri’s advice on how to secure a win in the game of Ludo. The brilliance of this ad lies in its ability to draw a connection between the unpredictability of Ludo and the ever-shifting dynamics of a cricket match.
2. Uncertainties of Ludo and Cricket
Dhoni’s opening remark, “Ludo is just like cricket. Last-minute game badalta hai,” brilliantly emphasizes the last-minute turn of events in both Ludo and cricket matches. Shastri chimes in with humor, likening the drinks break in cricket to the uncertainties of Ludo. This witty banter between the two cricket legends adds a touch of humor and relatability for the audience.
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3. Dhoni’s Signature Style
The ad takes a thrilling turn when Dhoni makes a bold move, scoring a six in the game of Ludo and winning in style. Shastri, in his characteristic style, exclaims, “Dhoni finishes off in style,” capturing the essence of the moment. Interestingly, Shastri’s words echo his famous commentary when Dhoni shot a six to secure India’s victory in the ICC World Cup of 2011. This nostalgic reference adds depth and emotion to the ad, making it even more engaging for cricket enthusiasts.
4. A Celebratory Twist in WinZO ad
In a light-hearted twist, Shastri suggests celebrating Dhoni’s Ludo victory with a drink. However, his enthusiasm quickly turns to a disapproving “ew” when he is offered ‘Chaach’ as the chosen celebratory beverage. This humorous moment adds an unexpected and entertaining element to the ad, showcasing Shastri’s versatile acting skills.
Join the WinZO Fun
The ad concludes with an invitation to gaming enthusiasts, encouraging them to join WinZO and participate in various online games for a chance to win prizes worth crores. This call to action encourages viewers to experience the thrill of online gaming, much like the excitement of a cricket match or a game of Ludo.
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Conclusion
WinZO’s creative collaboration with Moonshot and the inclusion of cricket legends MS Dhoni and Ravi Shastri in this Ludo-themed ad has successfully captured the essence of unpredictability and excitement in both gaming and cricket. The ad’s humor, nostalgia, and relatability make it a memorable and entertaining campaign that encourages gaming enthusiasts to join the WinZO platform. With this engaging ad, WinZO demonstrates its commitment to providing a fun and thrilling gaming experience to its users.
Credits
Agency: Moonshot
Writer: Tanmay Bhat, Puneet Chadha and Vishal Dayama
Producer: Tanmay Bhat and Devaiah Bopanna
Director: Rahul Bharti
