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HomeThink TankCampaign DissectionDisney+ Hotstar Launches #FreeLoThodaJeeLo Ad Film For ICC Men’s Cricket World Cup 2023

Disney+ Hotstar Launches #FreeLoThodaJeeLo Ad Film For ICC Men’s Cricket World Cup 2023

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As we gear up for the ICC Men’s Cricket World Cup 2023, the excitement is off the charts! Disney+ Hotstar, the official streaming partner for the tournament, has dropped a new ad film as part of their #FreeLoThodaJeeLo campaign. With Abhishek Banerjee and Jameel Khan leading the way, the film not only captures the electric anticipation for the upcoming tournament but also throws in some quirky twists and turns. It highlights their ‘free on mobile’ access this year, making it even more exciting, and adds a dash of quirkiness by offering a range of free top-notch entertainment options, including titles like Freddy and Brahmastra Part One: Shiva, among others.

What Is #FreeLoThodaJeeLo Ad Film?

Conceptualized by Disney+ Hotstar’s in-house team and under the direction of Nikhil Rao, the latest advertisement underscores the importance of balancing personal desires with family responsibilities.

Also Read: Yuvraj Singh And Vicks Unite For Team India In #VicksKholIndiaBol campaign

In the ad, a man is depicted as being denied entry into heaven because he prioritized the comfort and happiness of his wife, son, and mother to the extent that he neglected to enjoy simple pleasures in life, such as cricket and entertainment, both readily available through Disney+ Hotstar’s free offerings. With the concept of “Swar Ya Narkh,” the campaign has emerged as both quirky and catchy, offering a relatable message that resonates with its audience.

The Men’s Cricket World Cup campaign for Team India commences on October 8, 2023, with a highly anticipated match against Australia at the MA Chidambaram Stadium. Subsequently, the team will face Afghanistan at the Arun Jaitley Stadium in New Delhi. The excitement continues to build as India’s journey in the tournament culminates in an eagerly awaited showdown with arch-rivals Pakistan at the Narendra Modi Stadium on October 14th, adding yet another thrilling chapter to their historic rivalry.

Also Read: Coca-Cola partners with ICC for Men’s Cricket World Cup 2023


In conclusion, the latest ad film from Disney+ Hotstar, directed by Nikhil Rao, serves as a gentle reminder to strike a balance between fulfilling our familial responsibilities and cherishing life’s simple joys. It’s a message that resonates with many of us, as we often find ourselves caught up in the daily hustle and bustle, sometimes forgetting to savor the moments that bring us happiness. #FreeLoThodaJeeLo

As we eagerly await Team India’s journey in the Men’s Cricket World Cup, starting on October 8, 2023, let’s not forget to take a page from the ad’s message and appreciate the excitement and joy that sports and entertainment, readily accessible through Disney+ Hotstar, bring into our lives.

The upcoming clash between India and Pakistan on October 14th promises to be a highlight of the tournament, continuing the legacy of one of cricket’s greatest rivalries. So, as we cheer for our favorite teams, let’s also remember to strike that balance, ensuring that we make time for both our family and ourselves.

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