In its latest Pixel 10 teaser, Google brings the heat — and the beat — mocking Apple’s prolonged delay in rolling out AI features to Siri. Set to the backdrop of Dr Dre’s “The Next Episode”, the 31-second ad isn’t subtle. It directly targets users who were promised smarter AI features on the iPhone 16, but are still waiting a year later.
Google Pixel 10 Teaser: The Punchline: “Just Change Your Phone”
Google’s voiceover doesn’t hold back. The ad says:
“If you bought a new phone because of a feature that’s coming soon… but it’s been coming soon for a full year? Just change your phone.”
It’s a not-so-veiled reference to Apple’s much-hyped yet delayed Siri upgrade — one that still hasn’t materialised despite major announcements.
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Apple’s Delays and Google’s Opportunity
According to The Times of India, Apple’s software chief Craig Federighi admitted that the initial AI approach “just doesn’t work reliably enough to be an Apple product.” That admission gave Google all the ammo it needed.
With the Pixel 10 set to launch soon and AI fast becoming the new battleground for smartphone innovation, Google is making a statement: it’s ready, and Apple isn’t.
“Ask More of Your Phone”: Google’s Mic Drop Moment
As Apple CEO Tim Cook recently called AI “as big or bigger” than the internet or smartphones, Google’s ad sends a powerful message — hype alone isn’t enough. Execution is everything.
Final Thoughts
Google’s ad isn’t just a jab — it’s a declaration of dominance in the AI-first smartphone era. As Pixel 10 gears up for launch, the message is clear: if your current phone’s future feels like a distant promise, it might be time to switch sides.
