Happy Holi Masala reader !
Holi, the festival of colors, is just around the corner, and it’s not just the streets that are preparing to light up in a vibrant hue. Brands, too, are gearing up to unleash their creativity and showcase their innovative side with Holi 2023 campaigns. It’s that time of the year when brands leave no stone unturned to create captivating campaigns that capture the essence of the festival of colors. From drenching their products in a rainbow of hues to celebrating the spirit of togetherness, Brands are preparing to make a splash with their colorful and creative campaigns, celebrating the joy and merriment of this beloved festival.
Here are some of the best 2023 Holi Campaigns
1. Realme
Realme is painting the town red, blue, green, and yellow with their latest Holi special song “Rang De.” Produced by realme Music Studio in collaboration with music band Bombay Noor, this song is sure to get everyone dancing to its beats and add an extra dose of joy to the festival celebrations.
The song captures the inclusive spirit of the colorful festival and is composed to get everyone jiving to the track and add a further dash of revelry to the celebrations. With its catchy beats and groovy touch, ‘Rang De’ is sure to get people dancing to its tunes. The song also features a special realme Holi mystery box to urge realme fans and all other listeners to let their true colors come to the fore on Holi. This mystery box can be filled with stickers, a T-shirt, a realme meow, or even a realme product. Users who buy a realme 10 or realme 10 pro 5G smartphone can get a chance to win this Holi mystery box, adding a quirky look to their Holi celebrations.
Were you searching for a Holi anthem? Realme has got you covered with their latest release at its best.
Madhav Sheth – CEO realme India, VP, realme, and president, realme international business group, said, “Holi is a festival that truly embodies the spirit of India – vibrant, inclusive, and full of life. In line with this, we’re excited to launch a vibrant Holi track that captures the very essence of this beautiful festival and encourages people to let go of their inhibitions and embrace the beauty of life. Through our music, we aspire to unite the youth of today and celebrate various aspects of life.”
Credits:
Production: Realme Music Studio
In Collaboration: Bombay Noor
Client: Realme
2. JioMart
JioMart has launched a unique campaign for the JioMart Big Holi Sale, which began on March 1 and will continue until March 8. The campaign aims to highlight the true essence of Holi and how it should be celebrated without any compromises. The campaign revolves around the popular phrase “Bura na maano, Holi hai!” which has been creatively captured in a series of colorful films.
The campaign, created by Saatchi & Saatchi Propagate – the digital arm of L&K Saatchi & Saatchi, includes five category-specific films encouraging people to abandon old celebration methods and embrace the festival with full fervour.
In the films, the main characters are excited about the Holi celebrations and fully embrace the festival with trendy attire, carefree hair, a variety of sweets, new furniture, and speakers, all focused on celebrating the festival wholeheartedly and without reservation.
Credits:
Agency : Saatchi & Saatchi
3. Haldiram
Haldiram has created a short film centered around the festival of Holi. The film captures the essence of the festival of colors and how it brings people closer, even if they have had differences in the past. The storyline of the film revolves around two families who had been estranged from each other for a while. However, they come together to celebrate Holi and forget their differences.
The film portrays the emotions and excitement that come with celebrating the festival with loved ones. The focus of the film is on the traditional Indian sweet, Gujia, which is a popular delicacy during Holi. The families share a Gujia box by Haldiram’s, which symbolizes the coming together of two families and the sharing of sweet memories.
The film reinforces the message of unity, love, and forgiveness, which is at the core of the Holi festival. Haldiram’s has effectively captured the spirit of Holi and showcased how their products can bring people together during the festival.
Divya Batra, Head of Marketing, at Haldiram’s, said, “We at Haldiram’s believe that no festival is completed without authentic taste of Haldiram’s Sweets & Savouries. To make the festival more exciting, we have come up with specially curated Holi boxes & hampers for your loved ones. Visit the nearest store today and enjoy the festival of colours. Wishing everyone and their loved ones, Happy Holi!
Credits:
Agency : RepIndia
Client: Haldiram
4. WildStone
Wild Stone has taken the Holi game up a notch with their latest campaign, “Har Vaar Ke Liye Taiyyar,” featuring the ultimate weapon – Wild Stone-Legend deodorant. With this campaign, they’ve promised that no matter what you put on during Holi – be it paint, Puddles, Mud, or anything else – the fragrance of the deodorant will not budge! So, get ready to be the center of attention and stand out from the crowd, smelling fresh and amazing all day long with Wild Stone-Legend deodorant.
5. TVS Motor Company
#YehHoliHelmetWaali is a responsible and timely initiative by TVS Motor Company, which has come up with a video ad emphasizing the importance of wearing a helmet and reminding everyone to take care of themselves by keeping necessary safety precautions in mind while celebrating Holi. Holi is a popular festival in India where people traditionally celebrate by throwing colored powder and water at each other. While it is a fun and joyful occasion, it is also important to remember to take precautions and ensure safety, especially while riding a two-wheeler.
It is commendable that the company is promoting the message of responsible and safe celebrations, which can help prevent accidents and injuries.
6. Indian Oil
Indian Oil’s new digital film, #BeTheColour, showcases a heartwarming story of the protagonist’s journey to spread joy and happiness on the occasion of Holi. The film features kids who are fighting cancer, and the protagonist decides to enhance his Holi celebration by spending time with them and making their day special.
Through the film’s cheerful narrative, Indian Oil aims to inspire viewers to go the distance and make a positive impact on someone’s life. The message of being the color in someone’s life is beautifully portrayed through the protagonist’s selfless act of spreading joy and happiness to those who need it the most.
It is commendable that Indian Oil is promoting the message of spreading happiness and positivity while celebrating Holi. The film encourages viewers to celebrate the festival with a purpose and make a difference in someone’s life, which can have a significant impact on their own lives as well.
7. Home Credit India
Home Credit India (HCIN) has launched a new digital AV campaign called “Zindagi Hit” on the occasion of Holi. The campaign aims to showcase how Home Credit is enabling consumers to fulfill their aspirations and achieve financial independence.
The AV focuses on a son who gifts his mother a cell phone on the occasion of Holi. The gift symbolizes the hope and confidence that the son has found in his ability to provide a better life for his family. The campaign emphasizes how Home Credit’s services can help individuals achieve their dreams and aspirations, including purchasing a new phone or any other desired product.
The “Zindagi Hit” campaign aims to highlight Home Credit India’s mission to empower people to achieve their goals and lead a life of financial independence. By offering easy and accessible credit solutions, Home Credit India is helping individuals turn their aspirations into reality, allowing them to lead more fulfilling life.
8. Goldiee Masale
Goldiee Masale is a food brand that is known for creating delicious spice blends that add a unique flavor to traditional Indian dishes. In their latest campaign, the brand is celebrating the occasion of Holi and extending their gratitude towards chefs, caterers, local Halwaies, and mithaiwaals who play a crucial role in bringing joy to people’s lives through their delectable creations.
Ad narrates a young girl who is shown having a nostalgic moment as she savors the taste of a delicious Gulab Jamun. She remembers the exact same taste from her childhood and realizes that the Halwaai who made it is still in the same place, making the same mouth-watering sweets. This reinforces the brand’s message that food not only satisfies our taste buds but also has the power to bring back cherished memories and create lasting relationships.
Goldiee Masale also takes pride in being a preferred choice for caterers and chefs who trust their spice blends to add that extra oomph to their dishes. The campaign expresses its heartfelt gratitude towards these professionals with the hashtag #Tareef Toh banti hai, emphasizing the fact that they truly deserve recognition for their contribution to making every occasion and tradition a memorable celebration.
9. Team India
The Indian cricket team didn’t shy away from getting their hands covered in colors on the occasion of Holi. Yes, you read that right! The men in blue celebrated the festival of colors ahead of their fourth test against Australia in Ahmedabad, and it was a sight to behold.
The BCCI uploaded a video of the celebrations on Twitter, and it was a wholesome fun vibe to watch. From captain Rohit Sharma to Virat Kohli, KL Rahul, Ishan Kishan, Suryakumar Yadav, and Ravindra Jadeja, everyone was covered in colors, thanks to Rohit’s enthusiastic leadership.
Colours, smiles & more! 🥳 ☺️
— BCCI (@BCCI) March 8, 2023
Do not miss #TeamIndia’s Holi celebration in Ahmedabad 🎨 pic.twitter.com/jOAKsxayBA
And if that wasn’t enough, the celebrations continued in the team bus as well, with the players and support staff members alike, including the talented Mohammed Siraj, indulging in the fun. Now that’s how you celebrate Holi in style! Kudos to team India for spreading the festive cheer and giving us all a reason to smile.
Virat Kohli and team India fully enjoying Holi. pic.twitter.com/XiognDen5G
— Mufaddal Vohra (@mufaddal_vohra) March 7, 2023
10. Agency Masala
Let me tell you, a corporate person on Holi is a sight to behold! They wake up early, not to enjoy the festival but to check their emails and respond to urgent work requests. They try to convince themselves that they will take a break later in the day, but before they know it, it’s already evening, and they’re still glued to their computer screen.
While their friends and family are busy enjoying the festivities and smearing colors on each other, these corporate folks are busy replying to clients and attending virtual meetings. They might try to sneak in a quick snack, but they have to be careful not to get any color on their keyboard.
And if by some miracle, they manage to get away from work for a few hours, they are constantly checking their phones and laptops, just in case something urgent pops up. It’s like they’re never really free, even on a day like Holi.
So, if you see a corporate person on Holi, don’t be surprised if they’re still dressed in formal attire and have a serious look on their face. Even though corporate folks may have to work on Holi, it doesn’t mean they can’t enjoy the festivities in their own way. Every successful campaign we create is like a victory in a game of Holi, and every satisfied client is like a friend we’ve made on this colorful occasion. So, this Holi, we celebrate not just with colors and sweets, but also with the satisfaction of a job well done and the joy of making our clients happy. Agency Masala wishes you all a very Happy and colorful Holi.
