Chai Sutta Bar, a renowned global tea chain, has recently introduced its newest venture – ‘Maatea’. This unique tea brand promises to redefine the tea-drinking experience by offering a taste of homemade tea with an unwavering focus on purity and quality. The initial rollout of Maatea has begun in Indore, Madhya Pradesh, with plans for gradual expansion into Rajasthan and Chhattisgarh.
Leadership insights on Chai Sutta Bar’s ‘Maatee’ launch
Anand Nayak
Reflecting on their launch, Anand Nayak, Co-Founder of Chai Sutta Bar stated, “For the past 7 years, we have been continuously serving custom-made tea to customers at the Chai Sutta Bar. We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands. We believe our brand’s commitment to purity and affordability will resonate with tea lovers country-wide.”
Anubhav Dubey
Co-Founder of Chai Sutta Bar- Anubhav Dubey, expressed his enthusiasm, stating, “The launch of ‘Maatea’ marks a significant milestone for us. With over 500 orders and positive customer feedback, ‘Maatea’ has swiftly become the preferred choice for tea lovers. Our dedication to purity and quality sets us apart; each tea leaf undergoes processing without the addition of special ingredients or additives.”
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Rahul Patidar
“Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience,” said Rahul Patidar, Director of Chai Sutta Bar.
Accessible Luxury: ‘Maatea’ at an Attractive Price Point
The brand aims to make its premium tea accessible to a wider audience by offering it at an attractive price point of Rs 450. This strategic pricing strategy aligns with Chai Sutta Bar’s mission to provide a unique and high-quality tea experience that stands out in the market.
In conclusion, Maatea emerges as a beacon of purity, quality, and affordability in the world of tea. With its roots in Indore, this promising brand is set to captivate tea enthusiasts globally, one cup at a time.
