Indriya, Aditya Birla Jewellery, has unveiled its highly anticipated bridal collection, captured in a stunning campaign featuring the enchanting Aditi Rao Hydari and the charming Shaheer Sheikh. Filmed at the majestic Shiv Niwas Palace in Udaipur, the campaign paints a romantic narrative centered around a bride’s love story—not just with her groom, but also with Indriya’s exquisite bridal jewellery. The film reinforces the brand’s ethos of “Endless Love,” celebrating the deep, lifelong bond a bride shares with her jewellery.
Indriya Bridal Collection: A Soulful Journey of Love and Jewellery
Indriya’s bridal collection takes you through an emotional journey, where each meticulously crafted piece of jewellery silently finds its place in the bride’s heart. The regal Shiv Niwas Palace sets a backdrop that accentuates the bride’s profound connection to her jewellery, symbolizing a timeless bond that lasts far beyond the wedding day. Through this collection, Indriya showcases its dedication to creating pieces that embody both timeless elegance and the deep emotional attachment a bride has with her jewellery.
Aditi Rao Hydari’s Regal Look
Aditi Rao Hydari is the epitome of bridal grace, adorned in a never-before-seen mint green Russian emerald & pink tourmaline necklace paired with a magenta-hued polki necklace. Her look is completed with a fusion Sheeshphool-Mathapatti featuring rare sugarloaf pink tourmalines, along with bridal accessories such as haathphool, opulent rings, and a nath. Each piece from Indriya’s bridal collection brings together traditional craftsmanship and contemporary elegance, creating a stunning ensemble fit for a bride.
Shaheer Sheikh’s Complementary Ensemble
Shaheer Sheikh complements Aditi’s regal look with a scarlet-hued mala and a Victorian-style layered polki necklace, bringing a balance of grandeur and grace to the campaign. His ornate accessories, including the sarpech and bajuband, beautifully mirror the intricate artistry and craftsmanship that Indriya is known for. The Chand-Tara motifs on the bajuband and the fine details in each piece showcase the dedication to traditional artistry that Indriya imbues in every design.
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Indriya Bridal Collection: A Celebration of Endless Love
Indriya’s bridal collection is more than just jewellery—it is a symbol of eternal love. Shantiswarup Panda, CMO of Indriya, stated, “This campaign reflects the profound, emotional journey that every bride takes with her wedding jewellery. The bond between a bride and her jewellery is not just confined to the wedding day, it’s an everlasting connection that transcends time.” This collection marks an important milestone for the brand, emphasizing both traditional craftsmanship and modern aesthetics, resulting in pieces that become part of a bride’s story for a lifetime.
An Unforgettable Store Experience
Indriya’s bridal collection isn’t just about the jewellery—it’s about creating an experience. Every visit to Indriya’s store is a celebration of love, designed to be as unforgettable as the wedding itself. Whether it’s an intimate moment in the atelier or a personalized styling session with expert consultants, the experience is curated to ensure that every bride finds the perfect piece that reflects her unique love story.
Conclusion
Indriya’s bridal collection, captured through the lens of Aditi Rao Hydari and Shaheer Sheikh, takes the bride on an emotional journey of endless love and timeless elegance. The collection’s intricately crafted pieces symbolize a bond that endures beyond the wedding day, creating an everlasting connection between a bride and her jewellery. With this launch, Indriya reaffirms its commitment to combining traditional craftsmanship with modern elegance, offering pieces that will become part of a bride’s legacy.
